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Session Recordings

AUTHENTIC
Marketing in the Creator Economy

Watch Recap

Session Recordings

AUTHENTIC
Marketing in the Creator Economy

Watch Recap

MORE EPISODES ON AUTHENTIC

Episode 1

The State of Influencer Marketing

In the creator economy, a fundamental shift has happened. We used to tune into companies; now, we tune into people. Hear more from GRIN CEO Brandon Brown on how this shift has impacted consumer behavior.

Episode 2

The Halo Effect of Influencer Marketing

Hear from Steven Borelli, Founder & CEO of Cuts Clothing, on how to evaluate the success of your program, which ecommerce metrics you can influence with creator management, and how to best ‘defend the spend’ to your executive team.

Episode 3

The Science Behind Social Proof

Why does creator-led content make consumers more likely to buy? It goes beyond just insta-brain. In this session, Shirin Oreizy, CEO & Founder of NextStep, will walk us through the science behind creators.

Episode 4

The Perfect Fit

Partnering with the wrong creator won’t just impact a campaign; it can mean brand death. Hear from three iconic consumer brands that have become household names by partnering with the right creators, and discover their secrets to success.

Episode 5

Pivoting From Ecommerce to Retail (And Back) Authentically

As the pandemic stabilizes and more consumers return to a traditional retail environment, brands must be extra flexible in their operations.

Episode 6

Diversity, Equity, and Inclusion in Marketing

The creator economy is an extremely diverse space, and partnering with a wide array of influencers is essential for helping your customers feel seen and valued. Diversity, equity, and inclusion aren’t nice-to-haves—they’re must-haves.

Episode 7

What Creators Are Looking for in Brand Partnerships

Finding creators with excellent brand fit can be a huge challenge in and of itself. But how do you get those creators to want to work with you?

Episode 8

Perfecting the Creator Mix for Brand Partnerships

Many of today’s most viral and buzz-worthy brands have developed plans for which creators to use when, where, and how. They understand it’s both an art and a science.

Episode 9

How to Scale Your Program: 0 to 100 Part 2

Starting an influencer program is the first step to getting closer to your audience and leveraging the power of creators authentically. Scaling that program creates a flywheel effect that impacts a brand’s entire marketing strategy.

Episode 10

SKIMS: Growing an Iconic Brand Through Creator Relationships

There are few brands thriving in the creator economy like SKIMS. From their groundbreaking partnerships with Team USA at the 2022 Olympics to their sheer dominance on social media and in the pop culture zeitgeist, they have become a household name, partly through the power of their creator relationships.

Session Recordings