Why is an influencer gifting platform better than a seeding agency?

An Influencer gifting platform is better than a seeding agency for several reasons. The main ones being: Efficiency and automation: Platforms help streamline influencer gifting by automating tedious processes that keep you from focusing your energy where it counts. Transparency and data: Platforms provide real-time data and campaign performance metrics so you can make data-driven decisions. Cost-effectiveness: Platforms often offer flexible pricing, making them cost-effective for brands of all sizes. Self-service and scalability: Many platforms allow brands to manage campaigns independently and scale their strategies as they grow. Seeding agencies may have limited scalability and flexibility.

The Best Influencer Gifting Platform

The Ultimate Influencer Gifting Platform

Streamline the entire product seeding process, from shop to ship.

See it in action

Stylized image of a creator in our influencer gifting platform

The best creators love your brand, use your products, and genuinely believe in both. By providing a seamless user experience for you and your creators, GRIN helps you build lasting relationships with those who are just as passionate as you are.

“We utilize GRIN as an influencer CRM to manage and track the entire influencer marketing program.”

– Greg Connolly, CEO and Co-founder at Trifecta

Bring your ecommerce shop and creators onto one platform

Forget your piecemeal approach to product seeding. GRIN integrates fully with Shopify, Magento, Salesforce, and WooCommerce, leaving you with one do-it-all influencer gifting platform.

Sync your store.

Connect your ecommerce store to view product information, inventory levels, and other relevant data directly within GRIN.

Give creators their choice in product.

Let your creators pick from a range of products curated just for them, directly from your ecommerce store.

Send products without leaving GRIN.

Fulfill product and track it all the way to delivery using our product fulfillment tool. Don’t remember what you sent to @jazzman879 last month? Just click on a creator’s profile at any time to see all the products you’ve sent their way.

Get to know your creators’ style.

GRIN is chock full of useful intel, like which products your creators like most. Their preferences are stored in their profile history, making it easier to suggest new products for them to try.

Want to take a quick product tour?

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Features for every function of influencer marketing

Loved by ecommerce brands

GRIN integrates everything into one, refreshingly intuitive suite, allowing my team to accomplish much more in a fraction of the time.

Greg Connolly

Founder & CEO at Trifecta

I have gone from 1.5 employees managing our influencer program to .5 employees all while tripling the amount of partnerships.

Keri O’Brien

Director of Marketing and Sales of Darn Good Yarn

Finding GRIN was one of the biggest tools for our business to scale. We were able to take this one sales channel of influencer marketing and make it multiple sales channels.

Andrea Faulkner Willams

Co-Founder & CEO at Tubby Todd

Frequently Asked Questions

There are multiple instances in which a brand might want to use influencer gifting. Some brands that do gifted collabs offer creators free products in exchange for that creator posting about their brand on social media. But sometimes, influencer gifting just means sending products to creators on your roster to try out or feature in a paid campaign.

Whatever “influencer gifting” means to you, GRIN can help simplify the process. With seamless ecommerce integrations, you can view your entire inventory, fulfill product requests, and track the status of each order, all from a single platform. You can even let creators choose which products they want to promote and keep tabs on which products are their favorites.

If your goal is to send an item to an influencer, hoping that they will post about your brand in return, the best course of action is to identify those who already use your products and know your brand. Since they are not obligated to post, finding influencers with a genuine affinity for your brand will greatly increase your chances of acquiring content.

When you’re ready to run a gifting campaign, GRIN is here to help. We streamline the entire process from shop to ship, saving you countless hours you can spend focusing on big-picture goals and building long-term relationships with your creators.

Product seeding is when you send a gift to an influencer with the hope that, in return, they post about your brand. This is a popular and cost-effective influencer marketing strategy because, if done effectively, you receive content for just the cost of manufacturing the item sent to the creator.

An Influencer gifting platform is better than a seeding agency for several reasons. The main ones being:

Efficiency and automation: Platforms help streamline influencer gifting by automating tedious processes that keep you from focusing your energy where it counts.
Transparency and data: Platforms provide real-time data and campaign performance metrics so you can make data-driven decisions.
Cost-effectiveness: Platforms often offer flexible pricing, making them cost-effective for brands of all sizes.
Self-service and scalability: Many platforms allow brands to manage campaigns independently and scale their strategies as they grow. Seeding agencies may have limited scalability and flexibility.

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The Ultimate Influencer Gifting Platform

The best creators love your brand, use your products, and genuinely believe in both. By providing a seamless user experience for you and your creators, GRIN helps you build lasting relationships with those who are just as passionate as you are.