Why does creator-led content make consumers more likely to buy? It goes beyond just Insta-brain. In this session, Shirin Oreizy, CEO and founder of Next Step, walks us through the science behind creators, diving into why they impact consumer behavior meaningfully and how modern brands can shift their activation strategy for maximum psychological impact.
CEO & Founder
Director of Community
Partnering with the wrong creator won’t just impact a campaign; it can mean brand death. Hear from three iconic consumer brands that have become household names by partnering with the right creators, and discover their secrets to success.
As the pandemic stabilizes and more consumers return to a traditional retail environment, brands must be extra flexible in their operations.