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The Science Behind Social Proof 1

Episode 3

The Science Behind Social Proof

Examining social proof in marketing

Why does creator-led content make consumers more likely to buy? It goes beyond just Insta-brain. In this session, Shirin Oreizy, CEO and founder of Next Step, walks us through the science behind creators, diving into why they impact consumer behavior meaningfully and how modern brands can shift their activation strategy for maximum psychological impact.

Shirin Oreizy

CEO & Founder
Next Step

Katya Allison portrait

Katya Allison

Director of Community
GRIN

CONTINUE LEARNING ON AUTHENTIC

The Perfect Fit

Episode 4

Partnering with the wrong creator won’t just impact a campaign; it can mean brand death. Hear from three iconic consumer brands that have become household names by partnering with the right creators, and discover their secrets to success.

Pivoting From Ecommerce to Retail (And Back) Authentically

Episode 5

As the pandemic stabilizes and more consumers return to a traditional retail environment, brands must be extra flexible in their operations.

Diversity, Equity, and Inclusion in Marketing

Episode 6

The creator economy is an extremely diverse space, and partnering with a wide array of influencers is essential for helping your customers feel seen and valued. Diversity, equity, and inclusion aren’t nice-to-haves—they’re must-haves.

All-in-one creator management platform helping ecommerce companies build more valuable brands through the power of creator partnerships.

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