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Why does creator-led content make consumers more likely to buy? It goes beyond just Insta-brain. In this session, Shirin Oreizy, CEO and founder of Next Step, walks us through the science behind creators, diving into why they impact consumer behavior meaningfully and how modern brands can shift their activation strategy for maximum psychological impact.
Shirin Oreizy
CEO & Founder
Next Step
Katya Allison
Director of Community
GRIN