BACK

The Science Behind Social Proof 1

Episode 3

The Science Behind Social Proof

Examining social proof in marketing

Why does creator-led content make consumers more likely to buy? It goes beyond just Insta-brain. In this session, Shirin Oreizy, CEO and founder of Next Step, walks us through the science behind creators, diving into why they impact consumer behavior meaningfully and how modern brands can shift their activation strategy for maximum psychological impact.

Shirin Oreizy headshot

Shirin Oreizy

CEO & Founder
Next Step

Katya Allison portrait

Katya Allison

Director of Community
GRIN

© Grin Technologies Inc. 2022. All rights reserved.

Introducing
GRIN's Discovery Suite

Learn more

Supercharge Your
Influencer Discovery Efforts

GRIN favicon

GRIN's NEW
Creator Discovery Suite

Learn more

Supercharge NEW
Your Influencer Discovery Efforts

Get Started

GRIN's NEW
Discovery Suite

Introducing
GRIN's Discovery Suite

Learn more

Compare the Time of a Manual Process vs. GRIN

GRIN favicon

Compare the Time of a Manual Process vs. GRIN

GRIN favicon

GRIN + Uber Case Study

How did one person build Uber's robust TikTok community from scratch?

Find out here

+

Uber logo