The Science Behind Social Proof 1

Episode 3

The Science Behind Social Proof

Examining social proof in marketing

Why does creator-led content make consumers more likely to buy? It goes beyond just Insta-brain. In this session, Shirin Oreizy, CEO and founder of Next Step, walks us through the science behind creators, diving into why they impact consumer behavior meaningfully and how modern brands can shift their activation strategy for maximum psychological impact.

Shirin Oreizy headshot

Shirin Oreizy

CEO & Founder
Next Step

Katya Allison portrait

Katya Allison

Director of Community

All-in-one creator management platform helping ecommerce companies build more valuable brands through the power of creator partnerships.

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