Episode 5

Pivoting From Ecommerce to Retail (And Back) Authentically

Considering ecommerce vs retail

As the pandemic stabilizes and more consumers return to a traditional retail environment, brands must be extra flexible in their operations. Creator management impacts so much more than just ecommerce. Brands like Everlane have seamlessly integrated creators into online and in-person experiences. Discover how they balance and integrate these efforts (ecommerce vs retail) and how they think of the future regarding the return of the physical retail environment.