There are few brands thriving in the creator economy like SKIMS. From their groundbreaking partnerships with Team USA at the 2022 Olympics to their sheer dominance on social media and in the pop culture zeitgeist, they have become a household name, partly through the power of their creator relationships. In our AUTHENTIC 2022 keynote, hear GRIN CEO and Co-Founder Brandon Brown and SKIMS CEO Jens Grede discuss how SKIMS has remained top of mind for consumers and become one of today’s most enduring iconic brands.
CEO and Co-Founder
In the creator economy, a fundamental shift has happened. We used to tune into companies; now, we tune into people. Hear more from GRIN CEO Brandon Brown on how this shift has impacted consumer behavior.
Hear from Steven Borelli, Founder & CEO of Cuts Clothing, on how to evaluate the success of your program, which ecommerce metrics you can influence with creator management, and how to best ‘defend the spend’ to your executive team.