Episode 10

SKIMS: Growing an Iconic Brand Through Creator Relationships

An in-depth discussion of growing a brand

There are few brands thriving in the creator economy like SKIMS. From their groundbreaking partnerships with Team USA at the 2022 Olympics to their sheer dominance on social media and in the pop culture zeitgeist, they have become a household name, partly through the power of their creator relationships. In our AUTHENTIC 2022 keynote, hear GRIN CEO and Co-Founder Brandon Brown and SKIMS CEO Jens Grede discuss how SKIMS has remained top of mind for consumers and become one of today’s most enduring iconic brands.