Think you know the influencer marketing industry? Get a brief review of the past, present, and future of the creator economy, then discover how you can leverage authentic brand love to inspire belief.
CEO & Co-Founder
Hear from Steven Borelli, Founder & CEO of Cuts Clothing, on how to evaluate the success of your program, which ecommerce metrics you can influence with creator management, and how to best ‘defend the spend’ to your executive team.
Why does creator-led content make consumers more likely to buy? It goes beyond just insta-brain. In this session, Shirin Oreizy, CEO & Founder of NextStep, will walk us through the science behind creators.