Influencer Marketing 101

Influencer marketing has evolved over the years. With the introduction of social media and easy access to content, users have more say in the content they consume than ever before.

Below we have an introduction to influencer marketing. If you feel you’ve already established an understanding of influencer marketing and are ready to jump into the strategy, select from the chapters below to begin your journey.

What is influencer marketing?
Influencer Marketing 101 2

Identify & Select Influencers

Learn how and where to find the right content creators for your brand.

Learn Influencer Marketing 101 3

Reading Duration: 25 Mins

Chapter 2

Influencer Marketing 101 4

Influencer Outreach

Check out the best practices for reaching out to the right content creators.

Learn Influencer Marketing 101 5

Reading Duration: 20 Mins

Chapter 3

Influencer Marketing 101 6

Internal & External Onboarding

Find out how to get your influencer started on creating content for your brand.

Learn Influencer Marketing 101 7

Reading Duration: 25 Mins

Chapter 4

Influencer Marketing 101 8

Relationship Management

The heart of influencer marketing is managing relationships. Learn how to foster and improve relationships with your creators.

Learn Influencer Marketing 101 9

Reading Duration: 25 Mins

Chapter 5

Influencer Marketing 101 10

Reporting & Performance Analysis

Learn to analyze your data to make your next
campaign perform even better.

Learn Influencer Marketing 101 11

Reading Duration: 15 Mins

Chapter 6

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