Influencer Marketing 101: Answering
“What Is Influencer Marketing?”
Influencer marketing has evolved over the years. With the introduction of social media and easy access to content, users have more say in the content they consume than ever before.
Below we have an introduction to influencer marketing. If you feel you’ve already established an understanding of influencer marketing and are ready to jump into the strategy, select from the chapters below to begin your journey.
Chapter 1
Getting Started: Go from 0 to 100 Creators
A broad overview of what you need to know to get an influencer marketing program off the ground.
30 min
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Make the most of your influencer marketing program with the all-in-one creator management platform designed to help you build more authentic, brand-boosting relationships.
Get Started with GRINIntroduction to Influencer Marketing
What is influencer marketing?
Influencer marketing is a marketing strategy involving a brand and content creator collaborating to promote a product, service, or the brand itself on social media.
This guide will turn a novice in influencer marketing into an efficient influencer marketing pro who understands the ins and outs of strategy, terminology, and campaign growth and refinement.
We will describe all significant aspects of influencer marketing, from setting up your budget to finding the right content creators for your campaigns.
The world of influencer marketing is new and constantly evolving, but understanding the basics can make a huge difference in setting up campaigns for your brands.
If you’re already familiar with these topics, use the table of contents to the right to jump to the section you need. Otherwise, let’s begin!
Why influencer marketing?
Why do influencer marketing? Influencer marketing is several years old in practice. There are already brands demonstrating influencer marketing’s fantastic power to yield incredible ROI and create stronger bonds with your target audiences.
Influencer marketing is pretty established in the zeitgeist of modern digital marketing, so if you’re new to it, you’re in a good spot. Many marketers before you have already done the hard work of testing, retesting, and failing at several types of influencer marketing campaigns, and you get to see the fruit of that labor.
Take Branch Basics, for example. Branch Basics figured out how to launch and improve its influencer marketing campaign with a two-tier system using affiliates and paid content creators.
City Beauty found social media creators who shared their values and sent them products to promote on social media. Now they have over 6.9 million impressions from influencer-sourced content.
And a baby product brand focused on content creators from the start, wanting to expand on their word-of-mouth through influencer marketing. After growing their campaign, the baby product brand reached a 7-figure code conversion revenue.
If you’re still not convinced, check out our blog on the total value of influencer marketing.
