Brand collaboration with influencers requires variety
Many of today’s most viral and buzz-worthy brands have developed plans for which creators to use when, where, and how. They understand it’s both an art and a science. Similar to how a brand wouldn’t pour its entire advertising budget into one channel, a diverse creator mix is essential for any brand. Ali Fazal talks with Matt Marconi of Nutrabolt and Lily Goh of Allbirds about brand collaboration with influencers.
