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Many of today’s most viral and buzz-worthy brands have developed plans for which creators to use when, where, and how. They understand it’s both an art and a science. Similar to how a brand wouldn’t pour its entire advertising budget into one channel, a diverse creator mix is essential for any brand. Ali Fazal talks with Matt Marconi of Nutrabolt and Lily Goh of Allbirds about brand collaboration with influencers.
Matt Marconi
Influencer Manager
Nutrabolt
Lily Goh
Global Social Media Director
Allbirds
Ali Fazal
VP of Marketing
GRIN