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Perfecting the Creator Mix for Brand Partnerships 1

Episode 8

Perfecting the Creator Mix for Brand Partnerships

Brand collaboration with influencers requires variety

Many of today’s most viral and buzz-worthy brands have developed plans for which creators to use when, where, and how. They understand it’s both an art and a science. Similar to how a brand wouldn’t pour its entire advertising budget into one channel, a diverse creator mix is essential for any brand. Ali Fazal talks with Matt Marconi of Nutrabolt and Lily Goh of Allbirds about brand collaboration with influencers.

Matt Marconi headshot

Matt Marconi

Influencer Manager
Nutrabolt

Lily Goh headshot

Lily Goh

Global Social Media Director
Allbirds

Ali Fazal headshot

Ali Fazal

VP of Marketing
GRIN

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