Many of today’s most viral and buzz-worthy brands have developed plans for which creators to use when, where, and how. They understand it’s both an art and a science. Similar to how a brand wouldn’t pour its entire advertising budget into one channel, a diverse creator mix is essential for any brand. Ali Fazal talks with Matt Marconi of Nutrabolt and Lily Goh of Allbirds about brand collaboration with influencers.
Global Social Media Director
VP of Marketing
Starting an influencer program is the first step to getting closer to your audience and leveraging the power of creators authentically. Scaling that program creates a flywheel effect that impacts a brand’s entire marketing strategy.
There are few brands thriving in the creator economy like SKIMS. From their groundbreaking partnerships with Team USA at the 2022 Olympics to their sheer dominance on social media and in the pop culture zeitgeist, they have become a household name, partly through the power of their creator relationships.