Relationships are built on communication. GRIN brings it all under one roof, so every message between you and your creators lives in one place.
GRIN integrates with your email provider and Slack to streamline communication across multiple channels.
Automate email sequences for more efficient communication with every creator on your roster.
Gauge the effectiveness of your influencer outreach efforts with access to email metrics like opens, clicks, and replies.
Content creators are your secret weapon. GRIN makes collaborating effortless—for you both.
Align your messaging and expectations with customizable marketing campaign briefs.
Request edits and approve creator content without the tedious back-and-forth.
Offer content creators a seamless collaboration experience with an intuitive, mobile-friendly dashboard.
Your creators should always know where they stand. Give them a real-time look at how well their content performs and ensure they’re paid promptly and accurately.
Affiliates can monitor all conversions they drive, giving them first-hand insight into what’s working and what isn’t.
Customize and store creator contracts in a central location. Finalize new partnerships in a few clicks with our DocuSign integration.
Stay on top of due dates and streamline the influencer payment process across all Activations.
GRIN’s influencer relationship management software offers the personal touch needed to cultivate stronger relationships with content creators—from prospects to loyal brand ambassadors and everyone in between.
GRIN helps you remember the “little” things about your creators, like birthdays, pets’ names, important milestones, and more.
Segment your contacts so you know who to reach out to, who you’re in talks with, and who’s already on board.
Assign contacts with personal, marketing, and reporting tags so creators get the right message at the right time.
Assistant Brand Manager at True Citrus
To build a diverse roster of creators—fast—we needed to implement a multi-channel recruitment strategy. GRIN’s Discovery Suite gave our lean team the right tools to help us scale from 0 to 300 creators in just one quarter. We particularly love the quality of creators from GRIN’s Curated Lists and have even seen a 25% increase in response rate when reaching out to creators vs a traditional database.
Affiliates & Ambassadors at nutpods
GRIN has allowed me to automate processes, saving me time, money, and allowing me to scale my influencer programs. Before GRIN, I was capped at managing a total of 200 influencers. Utilizing GRIN software has allowed me to push beyond that threshold and more.
Influencer Marketing Manager at Liquid I.V.
I am able to find high-quality creators and form deeper relationships—I am not sure where I would be without GRIN. It has been such an instrumental part of our growth.
Relationship management refers to the strategic efforts to build and maintain positive partnerships with influencers. It involves authentic communication, negotiation, content collaboration, and performance tracking to ensure successful and long-term brand-influencer relationships.
GRIN’s leading Creator Management platform offers a centralized headquarters where you can nurture winning relationships with influencers at scale. From prospects to loyal brand ambassadors, GRIN has all the tools you need to build partnerships that last.
An influencer management platform is a software solution that helps brands and marketers efficiently identify, connect, and collaborate with influencers for marketing campaigns.
GRIN’s Creator Management platform offers tools for creator discovery, relationship management, content collaboration, performance tracking, and more.
Each tool plays a crucial role in simplifying and optimizing influencer marketing strategies, making it easier for users to engage with creators and reach their audience authentically.
GRIN has consistently been ranked as a leading influencer marketing platform, partly thanks to its robust relationship management capabilities. Check out our ratings on TrustRadius and Capterra to learn more. Book a call with a member of our team to learn how GRIN’s Creator Management platform can help you reach your goals.
In influencer marketing, a customer relationship management system (CRM) is a specialized software or platform designed to manage and organize the relationships between brands and influencers. It serves as a centralized database that stores key information about influencers, including contact details, past collaborations, performance metrics, content history, and more.
