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The Perfect Fit 1

Episode 4

The Perfect Fit

Partnering with influencers takes the right fit

Partnering with the wrong creator won’t just impact a campaign; it can mean brand death. Hear from three iconic consumer brands, including Nutpods, Athletic Greens, and IPSY, that have become household names by partnering with influencers, the right influencers, and discover their secrets to success.

Lydia Lee

Senior Marketing Manager
Nutpods

Megan Geiss Harrop

Creator Partnerships Manager
IPSY & BoxyCharm

Emily Drake

Influencer Marketing Manager
Athletic Greens

Katya Allison portrait

Katya Allison

Director of Community
GRIN

CONTINUE LEARNING ON AUTHENTIC

Pivoting From Ecommerce to Retail (And Back) Authentically

Episode 5

As the pandemic stabilizes and more consumers return to a traditional retail environment, brands must be extra flexible in their operations.

Diversity, Equity, and Inclusion in Marketing

Episode 6

The creator economy is an extremely diverse space, and partnering with a wide array of influencers is essential for helping your customers feel seen and valued. Diversity, equity, and inclusion aren’t nice-to-haves—they’re must-haves.

What Creators Are Looking for in Brand Partnerships

Episode 7

Finding creators with excellent brand fit can be a huge challenge in and of itself. But how do you get those creators to want to work with you?

All-in-one creator management platform helping ecommerce companies build more valuable brands through the power of creator partnerships.

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