Get a complete view of every creator and their history
Good creator management means truly knowing who you’ve got on your team. Like a pro sports manager, you know all your players’ stats, what they’re great at, and which ones will come through in the clutch.
Scout each creator—and their fans
Before you bring a creator on board, you need to make sure they’re a match for your brand—and that their audience is, too. High content engagement rates are irrelevant if the followers aren’t your target customers. That’s why GRIN makes it easy to dig into both a creator’s historical content and audience insights before you partner.
Track what your creators are creating
If you’ve hired a team to make content, you’d be wise to keep tabs on what content they’re making. GRIN saves you from chasing it down, providing a central dashboard to house and organize all content as it’s posted. You can also keep track of creators you’ve flagged as prospects and keep tabs on all your partnership invitations and applications.
Evaluate their performance
You don’t want just any team, you want the best team. That means determining which content shared by your creators drives the most value for your brand—and using that data to shift your lineup as needed. You’ll want to quickly identify and reach out to qualified new creators too, if you need them.
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GRIN is an absolute LIFE SAVER! I spent too much time in the past organizing my team of ambassadors using a Google sheet. Communication was all over the place - Hours spent building orders for Shopify are now a BREEZE! Knowing I have the support of this software I can grow our influencer marketing with the satisfaction it will be done with ease!
- Victoria Shanley, Director of Operations & Marketing at Frenchie Bulldog
Treat your creators like your brand revolves around them.
Because in the creator economy, it does. Request a free demo and see how GRIN can help your brand unlock the power of influence, one relationship at a time.