Starting an influencer program is the first step to getting closer to your audience and leveraging the power of creators authentically. Scaling that program creates a flywheel effect that impacts a brand’s entire marketing strategy. During this session, we take a sneak peek at the second part of our 0 to 100 series with Ethan Frame, director of brand and special projects at Cuts Clothing.
Director of Brand and Special Projects
Director of Community
There are few brands thriving in the creator economy like SKIMS. From their groundbreaking partnerships with Team USA at the 2022 Olympics to their sheer dominance on social media and in the pop culture zeitgeist, they have become a household name, partly through the power of their creator relationships.