Stio was founded to inspire connection with the outdoors through beautiful, functional products infused with mountain soul. It draws inspiration from everyday immersion in life in Jackson Hole: days on local rivers, trails, and Teton summits. Technical performance, quality and versatility are hallmarks you’ll find in every piece of apparel Stio makes—be it intended for epic alpine pursuits or the quieter moments of mountain life.
Building an advanced affiliate influencer program with basic tools
Harlee Siegel spent about 4-5 hours per day scouring Instagram for creators when she first started Stio’s affiliate influencer program. The program itself was hosted on AvantLink. It didn’t take long for Harlee to discover that her affiliate management platform and barebones creator discovery methods simply wouldn’t enable the program to reach its full potential.
I’m in GRIN all day every day. It has really become the hub for me to manage the entire affiliate workflow.
Harlee Siegel
Performance Marketing Channel Manager at Stio
Best-in-class software for every step of the affiliate marketing process
GRIN had everything Stio needed to bypass its affiliate influencer marketing roadblocks. With the industry’s leading creator management platform, Harlee could lock down talented creators quickly and run the entire program at scale.
GRIN’s multi-channel creator discovery solution helped Harlee find hundreds of brand-aligned creators—fast.
GRIN’s Activations workflow made it simple for Harlee to build and manage multiple seasonal campaigns simultaneously.
Harlee provided creators with custom product offerings and streamlined fulfillment and tracking for each affiliate.
Creators could send followers straight to a specific product page from their affiliate link, increasing conversion rates across the board.
GRIN’s creator-friendly workflows treated every affiliate to VIP experience and helped Harlee nurture stronger partnerships with her top performers.
We’re looking forward to getting a group of creators on TikTok and Curated Lists is going to be a huge part of how we do that.
Harlee Siegel
Performance Marketing Channel Manager at Stio
Eight-figure impressions and counting…
Thanks to GRIN’s advanced affiliate marketing capabilities, Harlee has no problem managing Stio’s affiliate influencer roster. And with the Creator Discovery Suite, that roster is stocked with talented creators, many of whom have committed to multiple campaigns with the brand.
In less than two years, Stio has seen:
~300
active creators per season
8,000+
pieces of content generated
12.9M+
impressions
We were just digging, digging, digging [for creators] constantly. It took up a large portion of our day. When I stepped back and looked at the hours we were dedicating just to prospecting, I realized it wasn’t sustainable. We needed to find another way.
Harlee Siegel
Performance Marketing Channel Manager at Stio
