Finding creators with excellent brand fit can be a huge challenge in and of itself. But how do you get those creators to want to work with you? GRIN investor and hugely successful fitness creator Devon Lévesque joins a team of leading creators to discuss what they look for in brand deals, red flags in partnerships, and how brands can “date before they activate.”
Ron ‘Boss’ Everline
Many of today’s most viral and buzz-worthy brands have developed plans for which creators to use when, where, and how. They understand it’s both an art and a science.
Starting an influencer program is the first step to getting closer to your audience and leveraging the power of creators authentically. Scaling that program creates a flywheel effect that impacts a brand’s entire marketing strategy.
There are few brands thriving in the creator economy like SKIMS. From their groundbreaking partnerships with Team USA at the 2022 Olympics to their sheer dominance on social media and in the pop culture zeitgeist, they have become a household name, partly through the power of their creator relationships.