Creator management in 2022 is about so much more than codes and links—it impacts the entire user journey and marketing funnel. Hear from Steven Borelli, founder & CEO of Cuts Clothing, on how to evaluate the success of your program, which ecommerce metrics you can influence with creator management, and how to best “defend the spend” to your executive team.
Founder & CEO
President & Co-Founder
Why does creator-led content make consumers more likely to buy? It goes beyond just insta-brain. In this session, Shirin Oreizy, CEO & Founder of NextStep, will walk us through the science behind creators.
Partnering with the wrong creator won’t just impact a campaign; it can mean brand death. Hear from three iconic consumer brands that have become household names by partnering with the right creators, and discover their secrets to success.