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The Halo Effect of Influencer Marketing 1

Episode 2

The Halo Effect of Influencer Marketing

How halo effect advertising works

Creator management in 2022 is about so much more than codes and links—it impacts the entire user journey and marketing funnel. Hear from Steven Borelli, founder & CEO of Cuts Clothing, on how to evaluate the success of your program, which ecommerce metrics you can influence with creator management, and how to best “defend the spend” to your executive team.

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Steven Borrelli

Founder & CEO
Cuts Clothing

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Brian Mechem

President & Co-Founder
GRIN

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