BACK

The Halo Effect of Influencer Marketing 1

Episode 2

The Halo Effect of Influencer Marketing

How halo effect advertising works

Creator management in 2022 is about so much more than codes and links—it impacts the entire user journey and marketing funnel. Hear from Steven Borelli, founder & CEO of Cuts Clothing, on how to evaluate the success of your program, which ecommerce metrics you can influence with creator management, and how to best “defend the spend” to your executive team.

Steven Borrelli headshot

Steven Borrelli

Founder & CEO
Cuts Clothing

Brian Mechem headshot

Brian Mechem

President & Co-Founder
GRIN

Introducing
GRIN's Discovery Suite

Discover

Supercharge Your
Influencer Discovery Efforts

GRIN's NEW
Discovery Suite

Supercharge Your Influencer Discovery Efforts

GRIN's NEW Discovery Suite

Introducing
GRIN's
Discovery Suite
Compare the Time of a Manual Process vs. GRIN
Compare the Time of a Manual Process vs. GRIN
GRIN favicon

GRIN + Uber Case Study

How did one person build Uber's robust TikTok community from scratch?

Find out here
GRIN logo

+

Uber logo

Introducing GRIN
Professional Services

Our team of experts is ready to drive the results you need.

Learn more