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Episode 2

The Halo Effect of Influencer Marketing

How halo effect advertising works

Creator management in 2022 is about so much more than codes and links—it impacts the entire user journey and marketing funnel. Hear from Steven Borelli, founder & CEO of Cuts Clothing, on how to evaluate the success of your program, which ecommerce metrics you can influence with creator management, and how to best “defend the spend” to your executive team.

Steven Borrelli

Founder & CEO
Cuts Clothing

Brian Mechem

President & Co-Founder
GRIN

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The Science Behind Social Proof

Episode 3

Why does creator-led content make consumers more likely to buy? It goes beyond just insta-brain. In this session, Shirin Oreizy, CEO & Founder of NextStep, will walk us through the science behind creators.

The Perfect Fit

Episode 4

Partnering with the wrong creator won’t just impact a campaign; it can mean brand death. Hear from three iconic consumer brands that have become household names by partnering with the right creators, and discover their secrets to success.

Pivoting From Ecommerce to Retail (And Back) Authentically

Episode 5

As the pandemic stabilizes and more consumers return to a traditional retail environment, brands must be extra flexible in their operations.

Episode 2

The Halo Effect of Influencer Marketing

How halo effect advertising works

CONTINUE LEARNING ON AUTHENTIC

The Science Behind Social Proof

The Perfect Fit

Pivoting From Ecommerce to Retail (And Back) Authentically

All-in-one creator management platform helping ecommerce companies build more valuable brands through the power of creator partnerships.

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