Getting Started With Influencer Marketing
GRIN teamed up with MVMT Watches' Ethan Frame to create the most comprehensive guide for the entire influencer marketing process. The guide gives a complete step by step breakdown on how any brand can take their influencer marketing program from 0 influencers to 100 and scale their business.
In our unique web series we chat with Ethan Frame live, as he discusses his process, and how he was able to ramp up his influencer program.
"There are so many different little nuances in influencer marketing from the very beginning of the campaign to the very end, on the individual influencer level and at the macro campaign level,"
-Ethan Frame, Senior Manager Influencer Marketing, MVMT Watches
Tune in for the first installment of the GRIN 0 to 100 web series where we will discuss how to identify your objectives, set your KPIs, determine budget and build CRM framework to get started with influencer marketing.
Download our fully loaded toolkit to help you work through the steps as you join each new GRIN 0 to 100 episode.
WEDNESDAY, MAY 20 @ 10AM PT
In the second chapter of the 0 to 100 playbook we aim to break down the steps it takes to identify and select influencers.
We discuss how to identify the right influencers without relying solely on follower count, that will provide authentic content, which social platforms are successful for different marketing objectives and more.
WEDNESDAY, JUNE 3 @ 10AM PT
Defining a budget for influencer marketing can be a difficult task. It includes understanding the true ROI of your potential influencer program and gaining an understanding of how your influencer compensation plan will work.
In chapter three we dive into best practices in setting up an effective influencer marketing budget, and the key metrics you need to take into consideration to scale.
WEDNESDAY, JUNE 17 @ 10AM PT
Influencer relationships are more than business transactions, and the process of building them should be treated as such.
Chapter four gets into detail about the right way to reach out to influencers, how to recruit the right influencers, how to create long-term influencer relationships, content and brand alignment and how a brand can position themselves for success from the initial influencer outreach.
WEDNESDAY, JULY 1 @ 10AM PT
After you've aligned your brand with the right influencers the concept of campaign creation and management becomes the natural next step in your influencer marketing program.
In chapter five we outline and discuss how to set up an influencer campaign, how to set objectives, select platforms, create campaign briefs, implement appropriate tracking and KPIs and more.
WEDNESDAY, JULY 15 @ 10AM PT
In the final chapter of our 0 to 100 Getting Started with Influencers playbook we cover performance analysis and reporting.
After campaigns are activated and influencers are working with your team, it is pivotal to understand the KPIs and metrics you will need to measure, and how to measure them to ensure you are identifying your ROI.
WEDNESDAY, JULY 29 @ 10AM PT
Ethan Frame is a notable pioneer in the world of influencer marketing for eCommerce brands. Currently, he is the Senior Manager of Influencer Marketing and Business Development at MVMT, where he is responsible for overseeing their remarkably successful influencer program.
Ethan boasts 8+ years of experience in digital marketing, with his knowledge spanning multiple fields, including social media, search and display, podcast/streaming audio, and affiliate marketing. He is a first-mover in the world of influencer marketing, which can be attributed to his efforts in building MVMT’s renowned influencer program during the channel’s early days. The influencer marketing strategies and best practices he developed at MVMT can be seen replicated throughout the world of influencer marketing to this day.
Ethan is from the San Francisco Bay Area and attended college at San Diego State University. He currently resides in Los Angeles, CA. For more information about Ethan or to get in touch, you can find him on LinkedIN → linkedin.com/in/ethanframe/
Want to join the conversation?
Get involved in the conversation and join our 0 to 100 Getting Started with Influencer Marketing LinkedIN group to post questions prior to our sessions that you'd like to have answered live by Ethan Frame.