Influencer Relationship Management

All the tools you need to build less transactional, more authentic relationships with influencers who genuinely ❤️ your brand.

influencer relationship management

"We utilize GRIN as an influencer CRM to manage and track the entire influencer marketing program."

- Greg Connolly, CEO and Co-founder at Trifecta

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A single influencer communications hub

So. Many. Emails. Influencer relationships are built on communication. GRIN brings it all under one roof so every message between your team and influencers lives in one place. We integrate seamlessly with all your platforms, including Gmail, Slack, SMS, and Outlook. You can even import existing contacts and previous communication from way back when.

influencer communication hub
influencer outreach email sequences

Build & nurture lasting relationships

Real brand ambassadors aren’t one-night stands; they’re long-term loves. GRIN gives you all the tools to nurture those enduring marketing relationships, including tailored email sequences and the ability to track opens, clicks, and replies.

Create long-term partnerships

Partnerships are the next level of influencer relationship marketingthe step you take when you find that truly special someone. Create, share, and manage one-on-one promotions, complete with deliverable tracking, product management, contracts, and much more.

influencer partnerships
influencer discovery stages

Tools for every stage of the relationship

Influencer relationship management can quickly get complicated as you field applicants and court prospects while also caring for your long-term favorites. GRIN helps you handle it all in one HQ, with filtering options such as audience report, sequence stage, or network reach.

Manage all your relationships in one spot

Whether you’re cozy with 5 influencers or 5,000, GRIN helps you love on them all. Manage multiple brands, influencer programs, and campaigns all in one place and organize relationships by stage, managers or agents, or custom properties.

influencer relationship management CRM

Ready to see more?

Take our product tour.

influencer marketing software testimonial

Great Experience All-Around!!! It is essential to have GRIN as it keeps everything up to date with influencer postings on IG, Youtube, FB, etc. In addition, GRIN includes custom tagging, properties which are great for multiple team members. I work with all athletes, while my team member works with all lifestyle, and we are able to organize the two using tags and custom properties without jumping into up each other's projects. The top quality I like about GRIN is how well organized it keeps all influencers and brand ambassadors.

- Jordan Silverman, Athlete Relations at Cuts Clothing

Get started with GRIN

Make the most of your influencer marketing program with the all-in-one platform designed to help you build more authentic, brand-boosting relationships.

Get started with GRIN

Make the most of your influencer marketing program with the all-in-one platform designed to help you build more authentic, brand-boosting relationships.