What not to focus on when looking for influencers to achieve a positive ROI.
How not running a BFCM sale had them still seeing profits this past holiday season.
Hosted by Katya Allison
Director of Marketing Content at
SlumberPod is a mother-daughter duo that created a portable canopy that provides a separate, safe, and dark sleep space for room sharing with a baby or toddler. The duo recognized early on the power of word-of-mouth and have leveraged influencers as a strategy from the start of their business. Now with the right tool in place they’ve been able to scale their program to over 300 influencers and maximize the use of reporting to achieve over 10k conversions with promo codes.
