Real DTC brands talk about influencer marketing to scale their business - even during a crisis
Leveraging Promo Codes To See 7-figure Revenue
SlumberPod is a mother-daughter duo that created a portable canopy that provides a separate, safe, and dark sleep space for room sharing with a baby or toddler. The duo recognized early on the power of word-of-mouth and have leveraged influencers as a strategy from the start of their business. Now with the right tool in place they’ve been able to scale their program to over 300 influencers and maximize the use of reporting to achieve over 10k conversions with promo codes.
Feb 10, 2021 at 10AM PT / 1PM ET
Main Discussions
Generating reveune with influencer affiliate links
Feb 10, 2021 @ 10AM PT / 1PM ET
SlumberPod
In our live conversation we aim to explore:
- How to best use influencer promo codes to get more conversions.
- Managing inbound influencer requests to scale your program.
- What not to focus on when looking for influencers to achieve a positive ROI.
- How not running a BFCM sale had them still seeing profits this past holiday season.
Who's Speaking
Mallory Whitmore
Marketing Manager at SlumberPods
Katya Allison
Director of Marketing Content at GRIN
Check out our past
Brands Working Remote Talking Influencer Events
SlumberPod harnessed the power of word-of-mouth marketing and have leveraged influencers as a strategy from the start of their business. They’ve been able to scale their program to over 300 influencers and maximize the use of reporting to achieve over 10k conversions with promo codes.
Every Man Jack invested in a brand ambassador program to share their brand story. Using the authentic content generated by their 300+ ambassadors, they have expanded from retail to eCommerce and continue to increase ROI of that content with every campaign.
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Taylor Patterson and Lauren Maxwell at Organifi, a leading all-in-one superfood system brand, chat with GRIN about the success of their influencer program and how they've handled the shift in marketing strategy during the crisis.
Co-founder and Head Mama at Tubby Todd, Andrea Faulkner Williams gives us the details on how she built her business from the ground up with influencers. Using only product seeding to jump start her program, check out how Andrea found enormous success.
Lindsay Derer at tentree, an inspiring clothing company with a mission plant 1 billion trees sit down, join GRIN and discuss their influencer programs, campaigns and how their marketing strategies have increased sales.
Audrey Van Vark and Trevor Farrow chat with GRIN to discuss their influencer marketing strategies at Lume Cube, portable lighting for the most innovative content creators makers, and how they've seen massive results with their influencer programs.
Get started with GRIN
Make the most of your influencer marketing program with the all-in-one platform designed to help you build more authentic, brand-boosting relationships.