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Getting Started with Influencer Marketing

Chapter Five: Campaign Management gives you the resources to manage successful influencer campaigns

After you've aligned your brand with the right influencers the concept of campaign creation and management becomes the natural next step in your influencer marketing program.

In chapter five we outline and discuss how to set up an influencer campaign, how to set objectives, select platforms, create campaign briefs, implement appropriate tracking and KPIs and more.

The chapter one toolkit covers it all

GRIN_Ch5_toolkit_icons_156x138_crm templates

CRM Templates

GRIN_Ch5_toolkit_icons_156x138_campaign briefs

Campaign Briefs

GRIN_Ch5_toolkit_icons_156x138_relationship

Relationship Management

GRIN_Ch5_toolkit_icons_156x138_campaign worksheet

Campaign Worksheet

GRIN_Ch5_toolkit_icons_156x138_influencer post guide

Influencer Post Guide

Watch chapter five

Join the conversation and watch the replay of our 0 to 100 series chapter five, influencer campaign management.

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0 to 100 influencer marketing webinar

"There are so many different little nuances in influencer marketing from the very beginning of the campaign to the very end, on the individual influencer level and at the macro campaign level."

-Ethan Frame, Senior Manager Influencer Marketing,

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0 to 100 getting started with influencer marketing

Check out our entire

0 to 100: Getting Started with Influencer Marketing series

CHAPTER ONE

Getting Started

Learn how to identify your influencer marketing objectives, set KPIs, determine budget and more.

CHAPTER TWO

Identify Influencers

Find out how to identify and find the right influencers to align with your brand.

CHAPTER THREE

Influencer Budget

Gain insight on the ROI of your program and influencer compensation plans that work.

CHAPTER FOUR

Creator Outreach

Discover the right way to reach out to influencers for success and to create long-term relationships.

CHAPTER FIVE

Campaigns

Explore how to set up influencer campaigns, select platforms, and implement attribution.

CHAPTER SIX

Performance

Understand pivotal KPIs, how to measure them and how to identify ROI.

Get started with GRIN

Make the most of your influencer marketing program with the all-in-one platform designed to help you build more authentic, brand-boosting relationships.