Getting Started with Influencer Marketing
Chapter Five: Campaign Management gives you the resources to manage successful influencer campaigns
After you've aligned your brand with the right influencers the concept of campaign creation and management becomes the natural next step in your influencer marketing program.
In chapter five we outline and discuss how to set up an influencer campaign, how to set objectives, select platforms, create campaign briefs, implement appropriate tracking and KPIs and more.
The chapter one toolkit covers it all
Influencer Post Guide
Watch chapter five
Join the conversation and watch the replay of our 0 to 100 series chapter five, influencer campaign management.
"There are so many different little nuances in influencer marketing from the very beginning of the campaign to the very end, on the individual influencer level and at the macro campaign level."
-Ethan Frame, Senior Manager Influencer Marketing,
Check out our entire
0 to 100: Getting Started with Influencer Marketing series
Learn how to identify your influencer marketing objectives, set KPIs, determine budget and more.
Find out how to identify and find the right influencers to align with your brand.
Gain insight on the ROI of your program and influencer compensation plans that work.
Discover the right way to reach out to influencers for success and to create long-term relationships.
Explore how to set up influencer campaigns, select platforms, and implement attribution.
Understand pivotal KPIs, how to measure them and how to identify ROI.
Get started with GRIN
Make the most of your influencer marketing program with the all-in-one platform designed to help you build more authentic, brand-boosting relationships.