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Getting Started with Influencer Marketing: Chapter 2

Chapter Two: Identify influencers dives into the process of finding & recruiting influencers for your program

In the second chapter of the 0 to 100 playbook we aim to break down the steps it takes to identify and select influencers.

We discuss how to identify the right influencers without relying solely on follower count, that will provide authentic content, which social platforms are successful for different marketing objectives and more.

The chapter two toolkit covers it all

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Influencer Personas

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Influencer Vetting

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Spot Fake Influencers

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Types of Influencers

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0 to 100 influencer marketing webinar

"There are so many different little nuances in influencer marketing from the very beginning of the campaign to the very end, on the individual influencer level and at the macro campaign level."

-Ethan Frame, Senior Manager Influencer Marketing,

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0 to 100 getting started with influencer marketing

Check out our entire

0 to 100: Getting Started with Influencer Marketing series


Getting Started

Learn how to identify your influencer marketing objectives, set KPIs, determine budget and more.


Identify Influencers

Find out how to identify and find the right influencers to align with your brand.


Influencer Budget

Gain insight on the ROI of your program and influencer compensation plans that work.


Creator Outreach

Discover the right way to reach out to influencers for success and to create long-term relationships.



Explore how to set up influencer campaigns, select platforms, and implement attribution.



Understand pivotal KPIs, how to measure them and how to identify ROI.

Get started with GRIN

Make the most of your influencer marketing program with the all-in-one platform designed to help you build more authentic, brand-boosting relationships.