Getting Started with Influencer Marketing
Chapter Six: Performance Analysis, a complate series wrap up where we show you how to track the success of your program
In the final chapter of our 0 to 100 Getting Started with Influencers playbook we cover performance analysis and reporting.
After campaigns are activated and influencers are working with your team, it is pivotal to understand the KPIs and metrics you will need to measure, and how to measure them to ensure you are identifying your ROI.
The chapter six toolkit covers it all
Earned Media
Paid Media
Performance Analysis
Watch chapter one
Join the conversation and watch the replay of our 0 to 100 series chapter one, getting started with influencer marketing.
"There are so many different little nuances in influencer marketing from the very beginning of the campaign to the very end, on the individual influencer level and at the macro campaign level."
-Ethan Frame, Senior Manager Influencer Marketing,
MVMT Watches
Check out our entire
0 to 100: Getting Started with Influencer Marketing series
CHAPTER ONE
Getting Started
Learn how to identify your influencer marketing objectives, set KPIs, determine budget and more.
CHAPTER TWO
Identify Influencers
Find out how to identify and find the right influencers to align with your brand.
CHAPTER THREE
Influencer Budget
Gain insight on the ROI of your program and influencer compensation plans that work.
CHAPTER FOUR
Creator Outreach
Discover the right way to reach out to influencers for success and to create long-term relationships.
CHAPTER FIVE
Campaigns
Explore how to set up influencer campaigns, select platforms, and implement attribution.
CHAPTER SIX
Performance
Understand pivotal KPIs, how to measure them and how to identify ROI.
Get started with GRIN
Make the most of your influencer marketing program with the all-in-one platform designed to help you build more authentic, brand-boosting relationships.