Getting Started with Influencer Marketing: Chapter Three
Chapter Three: Influencer Budget walks through the process of setting a budget for your influencer marketing
Defining a budget for influencer marketing can be a difficult task. It includes understanding the true ROI of your potential influencer program and gaining an understanding of how your influencer compensation plan will work.
In chapter three we dive into best practices in setting up an effective influencer marketing budget, and the key metrics you need to take into consideration to scale.
The chapter three toolkit covers it all
Budget Calculator
Campaign Payment Factors
Influencer Negotiations
Influencer Payments
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"There are so many different little nuances in influencer marketing from the very beginning of the campaign to the very end, on the individual influencer level and at the macro campaign level."
-Ethan Frame, Senior Manager Influencer Marketing,
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0 to 100: Getting Started with Influencer Marketing series
CHAPTER ONE
Getting Started
Learn how to identify your influencer marketing objectives, set KPIs, determine budget and more.
CHAPTER TWO
Identify Influencers
Find out how to identify and find the right influencers to align with your brand.
CHAPTER THREE
Influencer Budget
Gain insight on the ROI of your program and influencer compensation plans that work.
CHAPTER FOUR
Creator Outreach
Discover the right way to reach out to influencers for success and to create long-term relationships.
CHAPTER FIVE
Campaigns
Explore how to set up influencer campaigns, select platforms, and implement attribution.
CHAPTER SIX
Performance
Understand pivotal KPIs, how to measure them and how to identify ROI.
Get started with GRIN
Make the most of your influencer marketing program with the all-in-one platform designed to help you build more authentic, brand-boosting relationships.