0 to 100 logo white-01

Getting Started with Influencer Marketing: Chapter Three

Chapter Three: Influencer Budget walks through the process of setting a budget for your influencer marketing

Defining a budget for influencer marketing can be a difficult task. It includes understanding the true ROI of your potential influencer program and gaining an understanding of how your influencer compensation plan will work.

In chapter three we dive into best practices in setting up an effective influencer marketing budget, and the key metrics you need to take into consideration to scale.

The chapter three toolkit covers it all

GRIN_Ch3 toolkit_icons_156x138_Budget Calculator (3)


GRIN_Ch3 toolkit_icons_156x138_Campaign Payment Factors (1)

Campaign Payment Factors

GRIN_Ch3 toolkit_icons_156x138_Influencer Negotiations (1)

Influencer Negotiations

GRIN_Ch3 toolkit_icons_156x138_Influencer Payments (1)

Influencer Payments

Watch chapter three

Join the conversation and watch the replay of our 0 to 100 series chapter three, influencer marketing budget.

Watch webinar →
0 to 100 influencer marketing webinar

"There are so many different little nuances in influencer marketing from the very beginning of the campaign to the very end, on the individual influencer level and at the macro campaign level."

-Ethan Frame, Senior Manager Influencer Marketing,

MVMT Watches

0 to 100 getting started with influencer marketing

Check out our entire

0 to 100: Getting Started with Influencer Marketing series


Getting Started

Learn how to identify your influencer marketing objectives, set KPIs, determine budget and more.


Identify Influencers

Find out how to identify and find the right influencers to align with your brand.


Influencer Budget

Gain insight on the ROI of your program and influencer compensation plans that work.


Creator Outreach

Discover the right way to reach out to influencers for success and to create long-term relationships.



Explore how to set up influencer campaigns, select platforms, and implement attribution.



Understand pivotal KPIs, how to measure them and how to identify ROI.

Get started with GRIN

Make the most of your influencer marketing program with the all-in-one platform designed to help you build more authentic, brand-boosting relationships.