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Video Game Influencer Marketing Case Study with Schell Games
Gaming is not merely an industry anymore; it’s a universe that continues to expand, powered by the pulsating influence of gamers across the globe. As illustrated by an analysis from European Gaming, we’re looking at a cosmic explosion, with the global gaming market expected to blast past a $268.8 billion mark by 2025.
Innovators in today’s gaming cosmos double up as players and creators, fueling the sector’s growth while catering to millions of avid fans across continents. Whether you’re a gaming enthusiast or not, names like PewDiePie and Pokimane ring a bell—such is their universal acclaim.
These gamers have created their league from the comedic genius PewDiePie’s YouTube empire to Ninja’s swift conquering of the Fortnite realm. At GRIN, we know influencers’ immense role in shaping modern-world marketing strategies. Brands from diverse sectors need to understand the power influencers hold and how they can significantly benefit from collaborations with gaming content creators. Curious about how you can start to partner with their boss-level success? Select your character below!
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Recognize the name Felix Arvid Ulf Kjellberg? Maybe not, but the world of PewDiePie sure is something you have heard about. The Swedish YouTuber is revered for his “Let’s Play” comedy and, nowadays, life vlog videos. His fanbase? An astounding 110 million and counting.
Here’s a man who’s danced with the horrors of gaming and lived to tell the tale. We’re talking about Mark Edward Fischbach, renowned as Markiplier, the American YouTuber with over 28 million brave subscribers.
When Evan Fong picks up the mic as VanossGaming, the gaming sphere halts to a standstill. This Canadian YouTuber is known for his multiplayer game commentaries, inviting over 25.2 million subscribers.
Ireland’s own Sean William McLoughlin, better known as Jacksepticeye, enchants with engaging “Let’s Play” series and vlogs. His subscriber count? A resounding 27 million.
Stand in awe of Rubén Doblas Gundersen, or the more famous avatar ElrubiusOMG. This Spanish-Norwegian YouTuber weaves his magic in vlogs, gameplay videos, and cheers from over 39 million subscribers.
Say hello to German Garmendia of JuegaGerman fame. This Chilean YouTuber is an infectious blend of hilarity and gaming finesse, a formula his 43 million subscribers can’t get enough of.
Fernanfloo, Luis Fernando Flores’s gaming alias, is a Spanish gaming space household name. Appreciated for his comedic gaming pitches, he commands the attention of his 39 million-strong following.
Richard Tyler Blevins, famously known as Ninja, is a Fortnite stalwart who broke into the big scene with his energetic streaming style. This professional gamer and Twitch streamer holds sway with over 16 million followers.
Rounding off our list is the radiant Pokimane, aka Imane Anys. This Moroccan-Canadian Twitch streamer has carved a niche for her League of Legends and Fortnite content, basking in the adoration of over 7 million Twitch and 6.5 million YouTube fans.
Meet Ajay, or, as millions know him, Total Gaming, Ajju, or Ajju Bhai. This gaming powerhouse from India commands both gameplay skills and an astronomical fan base. More than a gamer, he is a unique brand, offering live streams simmering with excitement and, in return, winning over a loyal legion of followers.
Antronixx G actively engages with a sizable audience through his charismatic PUBG and Free Fire gameplay videos. With his 8.88 million subscribers, Antronixx G has built a reputable audience.
Hitting the sweet spot with some original content outside gaming, including DIYs and cosplays, iHasCupquake has a diverse and reachable audience with almost 7 million subscribers.
Justine Ezarik, known online as iJustine, is a well-known tech enthusiast and one of the most prominent female personalities in the online tech and gaming community with a 7.1 million subscribers channel. She actively shares reviews, how-tos, unboxings, and lifestyle vlogs related to technology, primarily about Apple products.
A full-time content creator for Fnatic, Olivia, known as Loeya, is a gamer who streams her content regularly on Twitch with a 1.6 million audience and a growing community of 300k subscribers on YouTube.
Celebrated for his humorous game reviews, Videogamedunkey has a distinct audience of 7.5 million subscribers and creates entertaining Let’s Play videos.
Rachel Hofstetter, better known online as Valkyrae, is an American content creator who gained popularity through her engaging Fortnite content. With a 4 million fanbase channel, she became YouTube’s Top Gaming Creator of the Year in 2020.
Jessica Bravura, best known by her online pseudonym Aphmau, amasses a hefty subscriber count of 18.6 million. She’s an American gaming YouTuber renowned for her Minecraft roleplays, minigames, and original series.
Mobile gaming enthusiasts are establishing a solid claim in gaming content creation. Games like Pokemon GO, Free Fire, you name it, provide a creative playground for these digital trendsetters to reshape the gaming scene and gather a varied mix of game fans.
These influencers are more than just gamers, though. They’re chat-starters, community builders, and advocates, ensuring every voice in the gaming world is heard. From detailed game analysis and the follow-along gameplays to help you unlock the next level with tips or their exhilarating live engagements, they’re revolutionizing how we experience our games.
The cherry on top? Brands for all audiences can benefit by collaborating with phone gaming influencers. Collaborating with influencers with such a gripping hold over their community offers brands a shot to really up their game, amplifying their brand voice and creating authentic dialogues within this plugged-in, involved community.
Why is connecting with gaming content creators essential to your marketing strategy? These individuals can uniquely resonate with your target audience, create a loyal following, and amplify your brand’s presence in the gaming world. Knowing who they are and how to engage them will open new avenues for your brand, and partnering with these trendsetters is an invaluable marketing asset. Let’s explore how you can harness the power of gamers and influencers to elevate your brand.
Creating a brand-influencer partnership in the gaming industry requires carefully crafting your strategy, considering your brand voice, and product nature. Though options seem limited, strategically diversifying your approach can tap into a wider audience if you know how to connect with a gaming influencer.
By learning how to build a positive brand reputation and create an authentic relationship with your gaming content creator of choice, your brand doesn’t just connect with anyone; you are engaging with an audience that is likely to be enthusiastic about what your brand brings to the table. To illustrate how you can start your strategy, let’s see some successful partnering examples between brands and gaming content creators.
G FUEL’s collaboration with PewDiePie is one of the most well-known examples of a brand partnering with a gamer. G Fuel’s strategy for building and maintaining a modern gamer persona relies heavily on PewDiePie and other gaming influencers to create deeper connections with their audience and reach a broader fan base.
ASUS has partnered with professional gamer Manuel “Grubby” Schenkhuizen to promote its new line of gaming peripherals. Grubby’s valuable insights and expertise help them develop friendly, user-centric gaming technology. This partnership reinforces ROG’s credibility, extends its community influence, and empowers companies to deliver cutting-edge, reliable solutions for our gamers.
Another example, just this time, is about a clothing brand, the collaboration with Markiplier, and the clothing brand, Cloak. By prioritizing comfort and catering to gamers, their partnership creates a unique niche with the slogan “Clothing for people who game.” This fusion of Markiplier’s high-profile influence and Cloak’s innovative clothing design resonates with the gaming community, offering a winning partnership that gaming fans celebrate.
To kickstart your influencer strategy, let’s dive into what are the best practices for collaborating with these content creators. Remember, your brand doesn’t necessarily need to be involved in the gaming world; what matters the most is how your strategy can reach the hearts and minds of new audiences through partnering with gamers.
Influencers can give your brand the momentum it needs to connect with broader audiences, driving attention and maintaining interest. After all, effective brand-influencer collaborations yield high consumer retention, so balancing these best practices is key in navigating the gaming influencer world.
The gaming universe might seem overwhelming. But just like the secret glitch of a game, there’s a trick to keep track of this market’s trends and tendencies. Embrace the power of gaming content creators, your brand’s secret weapon in navigating these virtual realms.
Gaming content creators offer unique opportunities for engagement, tapping into their loyal follower base and streaming capabilities. By integrating your marketing strategies with their gaming content, you can create an authentic connection with new audiences, promoting trust and brand loyalty.
It’s not just about keeping up with the gaming world; it’s about becoming a fantastic brand that really cares for its audiences. Leverage gaming content creators as your brand’s secret weapon and hit the start button. With gaming influencers as your allies, you’re not only in the game, you’re winning it.
Are you ready to stake your claim in the creator economy? Discover more helpful tips and resources from the experts at GRIN: Creator Management Learning Center
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