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To measure the benefits of GRIN, Forrester aggregated data and interviews with four GRIN customers in varying company sizes and roles and combined its findings into a single composite organization. The results: GRIN’s end-to-end Creator Management platform pays for itself—and then some.
Forrester aggregated data and interviews with four GRIN customers in varying company sizes and roles, combined the results into a single composite organization, and concluded three-year benefits worth $1.71 million and an ROI of 183%.
This Total Economic Impact™ study is designed to help you understand the impact GRIN can have on your company, from cost-savings to increased sales and more. But you don’t have to take our word for it.
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The composite organization:
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“I think why our team loves GRIN so much is because they focus on communicating with influencers and relationship building. GRIN prioritizes getting to know your influencers. That’s something that has improved our [sales] funnel.”
“Without GRIN, I can try to access new audiences, but the CPM (cost per thousand impressions) can range from $24 to $45. With GRIN, I can find creators that are super qualified, reach millions of people, and want to do a deal with me for free merchandise.”
“Now, because of GRIN, we’ve proven that influencer marketing is a ‘thing,’ and we need to budget for it accordingly. We have steadily turned it into a yearlong program and increased our budgets for both advertising and content creators. It’s made my job a much, much happier place to be.”
We love hard numbers. But some of GRIN’s greatest strengths are hard to put a price tag on.
According to the Forrester study, our customers also experienced:
