GUIDE
Forrester Study: The Total Economic Impact™ of GRIN
The data speaks for itself. And it’s telling the story of the world’s leading Creator Management platform. Discover how our customers use GRIN to drive discoverability and awareness across social media channels in this new commissioned study conducted by Forrester Consulting.
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Key Benefits of GRIN
To measure the benefits of GRIN, Forrester aggregated data and interviews with four GRIN customers in varying company sizes and roles and combined its findings into a single composite organization. The results: GRIN’s end-to-end Creator Management platform pays for itself—and then some.
3-Year ROI 183%
3-Year benefits PV $1.71M
NPV $1.11M
Payback <6 months
183% ROI with GRIN
Forrester aggregated data and interviews with four GRIN customers in varying company sizes and roles, combined the results into a single composite organization, and concluded three-year benefits worth $1.71 million and an ROI of 183%.
Is your brand next?
This Total Economic Impact™ study is designed to help you understand the impact GRIN can have on your company, from cost-savings to increased sales and more. But you don’t have to take our word for it.
See the Findings
Highlights from the Forrester Study
The composite organization:
- Avoided dedicating 5 additional full-time equivalent (FTE) employees to their program: +$494,000.
- Reduced their traditional social content creation spend by up to 40%: +$429,000.
- Increased sales by 75-125% by adding more creators to their program and activating them faster: +$523,000.
- Unlocked more authentic creator relationships and precise audience targeting: +$268,000.
And that’s just the beginning. Ready for even more benefits?
Get the Full StudyTestimonials
Senior Social Media Specialist, Retail
“I think why our team loves GRIN so much is because they focus on communicating with influencers and relationship building. GRIN prioritizes getting to know your influencers. That’s something that has improved our [sales] funnel.”
Chief Marketing Officer, Retail
“Without GRIN, I can try to access new audiences, but the CPM (cost per thousand impressions) can range from $24 to $45. With GRIN, I can find creators that are super qualified, reach millions of people, and want to do a deal with me for free merchandise.”
Marketing Manager, Entertainment
“Now, because of GRIN, we’ve proven that influencer marketing is a ‘thing,’ and we need to budget for it accordingly. We have steadily turned it into a yearlong program and increased our budgets for both advertising and content creators. It’s made my job a much, much happier place to be.”
The full ROI of GRIN goes beyond the numbers.
We love hard numbers. But some of GRIN’s greatest strengths are hard to put a price tag on.
According to the Forrester study, our customers also experienced:
- Increased brand presence and improved brand sentiment.
- Cost savings from more effective negotiations with creators.
- Broadened influence of business insights garnered through the creator program.
- Deeper, longer-term creator relationships.
- Increased transparency into program operations, like inventory management to reduce costs.
- Robust program data and analytics for better business decision-making.
- Improved employee satisfaction with a focus on more creative and strategic endeavors.
