Schell Games is a game design and development company based in Pittsburgh, Pennsylvania, that creates video games and interactive experiences for education and entertainment.
Schell Games wanted to build hype and drive sales for their latest game release.
Schell Games wanted to build hype and drive sales for their latest game release, I Expect You to Die 2. With a $50,000 budget to work with, Schell Games established the following KPIs for its campaign: CPE less than $1.00, over 1 million impressions, over 1 million creator video views, and at least 30 creator partners.
GRIN has been fantastic to be that one-stop-shop for us. I can look at all of our creators through reports through GRIN, their credibility scores, and how their channels are trending.
Dwayne Waite Jr.
Schell Games Marketing Manager
Schell Games allowed its influencers to create its ads. The marketing team gave them creative freedom to produce content using their own voice and messaging on each post to promote authenticity.
Schell Games allowed its influencers to create its ads. The marketing team gave them creative freedom to produce content using their own voice and messaging on each post to promote authenticity.
GRIN tools used:
Easily recruited high-performing creators within the AR/VR gaming niche
Checked creator metrics to ensure all prospects met authenticity standards
Email integration enabled tailored email and follow-up sequences to prospects
GRIN made it simple to evaluate the entire influencer program and identify ROI.
We saw the trend of incorporating content creators across your marketing activities, and we jumped on that by not just having ads with content creators but also having content creators create the ads. I saw that they were able to put their own voice, their message, and their authenticity in a way that I couldn’t do. And they created some really awesome stuff for us.
Dwayne Waite Jr.
Schell Games Marketing Manager
How Schell Games’ Innovative Strategy Empowered Influencers and Sparked Lasting Partnerships
As our video game influencer marketing case study shows, Schell Games’ innovative approach enabled its creators to produce the type of content their audience loves and incentivized the creators to reach out to the brand for future partnerships.
In six months, Schell Games generated:
48
creator partnerships
1M
video views
1.4M
impressions
When I talk about influencer marketing, I talk about that win-win-win philosophy. If the creators have good content for their audience, their audience wins because it’s great content. The creator wins because their audience enjoys their content, and we win because the creator is happy and comes back to us for more collaborations.
Dwayne Waite Jr.
Schell Games Marketing Manager
