GRIN neatly stores and organizes each piece of creator content, so it’s always just a click away.
GRIN automatically imports creator content and catalogs it in an organized library.
GRIN makes it easy to find exactly what you’re looking for. Search content by tag, keyword, content type—even color.
Connect GRIN with Google Drive, Dropbox, and Box to create a central hub for all your content and unlock real-time updates.
Make data-driven decisions on the direction of your program and content strategy with GRIN’s robust analytics.
Keep tabs on content, campaign, and program success from a user-friendly dashboard.
Monitor post engagement, views, conversions, and more to clearly understand what’s working and what isn’t.
Create personalized reports to prove the value of your program to your boss and justify more budget for your next campaign.
Unlock the full potential of your creator content so everyone on the marketing team can up their game.
Leverage GRIN’s DocuSign integration to secure content rights for each new creator partnership.
GRIN’s cloud storage software integrations ensure your whole organization has access to relevant creator content.
Repurpose high-performing creator content across your marketing mix—including website, email, paid ads, and organic social.
Convert creator content into engaging in-feed Spark Ads from directly within GRIN.
Assistant Brand Manager at True Citrus
To build a diverse roster of creators—fast—we needed to implement a multi-channel recruitment strategy. GRIN’s Discovery Suite gave our lean team the right tools to help us scale from 0 to 300 creators in just one quarter. We particularly love the quality of creators from GRIN’s Curated Lists and have even seen a 25% increase in response rate when reaching out to creators vs a traditional database.
Affiliates & Ambassadors at nutpods
GRIN has allowed me to automate processes, saving me time, money, and allowing me to scale my influencer programs. Before GRIN, I was capped at managing a total of 200 influencers. Utilizing GRIN software has allowed me to push beyond that threshold and more.
Influencer Marketing Manager at Liquid I.V.
I am able to find high-quality creators and form deeper relationships—I am not sure where I would be without GRIN. It has been such an instrumental part of our growth.
Content management in the context of influencer marketing involves strategizing, creating, and optimizing content for influencers’ social media channels to engage their target audience effectively. It includes planning content calendars, ensuring brand alignment, reviewing posts for compliance, and analyzing performance. The goal is to maintain a consistent and authentic brand image while leveraging influencers’ reach to enhance brand awareness and drive consumer actions.
Content management software (CMS) refers to a specialized tool or platform that helps businesses and marketers efficiently manage the content produced by influencers for their marketing campaigns. This software enables brands to collaborate with influencers, plan content calendars, review and approve influencer posts, track the performance of influencer-generated content, and more. It streamlines the entire content creation and distribution process, ensuring brand consistency, compliance with guidelines, and maximizing the impact of influencer marketing efforts.
The best tool for content management will depend upon your individual goals. However, those looking for the most comprehensive solution to content management should look no further than GRIN’s Creator Management platform.
GRIN is specifically designed to cater to influencer marketing needs, allowing seamless content planning, collaboration, and performance tracking. The platform offers efficient influencer discovery solutions, relationship management, and everything you might need to work effectively with brand-aligned content creators.
Additionally, GRIN’s analytics and reporting capabilities help measure campaign success and ROI. Its reputation in the industry and positive user reviews further contribute to the assumption of its superiority in influencer content management.
GRIN is the easiest CMS for brands looking to get the most possible mileage from creator content. From providing detailed campaign briefs and securing all necessary content rights to tracking content performance and leveraging the most effective pieces as paid ads, GRIN’s Creator Management platform makes every step of the content management process a breeze.
