The State of Influencer Marketing

We’ll take an in-depth look at the current state of influencer marketing to help you understand industry trends when it comes to social platforms, budgets, and more. 

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The full state of influencer marketing report

Understand where influencer marketing is at, and where it's going

Influencer marketing and relationships has fast become one of the most powerful marketing strategies for the digitally native audience. Over the past few years, we’ve witnessed a dramatic evolution of influencer programs and how brands and consumers perceive them.

It's important to stay up-to-date on trends and developments so that you're not making decisions at the flip of a coin when building out your 2020 influencer program.

This report will give you insight into...

  • Preferred influencer social media platforms for each industry and why
  • New trends on effective measuring and tracking of influencer ROI
  • Best practices for setting and managing influencer marketing budgets
  • Authenticity, credibility, and transparency in your influencer search and recruitment process
  • How to make your influencer program effective and successful
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The influencer marketing landscape is changing quickly. Keeping abreast of effective influencer marketing is often the secret weapon to maximum influencer ROI. Influencer marketing experts at GRIN have done the research, walked in the trenches, and have now consolidated their expertise into a comprehensive and accessible industry guide.

Complete with the latest digital marketing statistics and infographics, beginner and expert influencer marketers alike will be able to use The State of Influencer Marketing to make adjustments to their influencer program.

When it comes to emerging changes in the influencer industry, our guide will show you where to look. Anticipating influencer developments will inevitably lead to better influencer recruiting and a more potent return on investment. As social media channels incorporate system upgrades to increase the integrity of influencer metrics, your team will be ready to take full advantage of influencer marketing, the fastest growing digital marketing medium to date.

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All the resources you need for your influencer program

GRIN has got you covered with every resource you need to set up and influencer marketing program, manage your creators, build long-term creator partnerships, and gain true ROI on all your influencer marketing programs.

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Make the most of your influencer marketing program with the all-in-one creator management platform designed to help you build more authentic, brand-boosting relationships.

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