Try out our free lookalike tool that helps you find those hidden influencers that match your high performing creators.Check Out Our Influencer Search Tool
Amazing brand-creator relationships “don’t grow on trees.” It’s possible that for every ideal creator on your team, you’ve had to wade through a handful of creators that didn’t match your brand message. Finding the best creators means understanding that not every creator is equally effective, and that not every effective creator is the right fit for your brand.
That’s why we’ve decided to create a free creator search tool. Arguably the most challenging part of any influencer marketing program is finding the right creators. But once you’ve found one or two creators that exceed your expectations, you’re ready to build on what you know about those creators.
Using key metrics from your top creators, we’ll help you grow the best parts of your influencer program using the lookalike tool below.
Want to see more even more influencers that look like yours? Check out the top 30 Lookalikes
Our tool is getting sleeker & better, starting with our Instagram creator database. While improvements are in progress, get more IG insight with our Chrome Influencer Marketing Extension.Chrome Extension Tool
Influencer marketing ROI is another way of referring to creator success. As you scale your influencer program, you’ll be able to use key metrics to establish KPIs and assign dollar amounts to campaign milestones.
Your marketing funnel should inform your influencer KPIs. Whether your audience is just learning about your brand for the first time or making a purchase, certain campaign metrics reveal how well consumers flow through the funnel.
“A successful influencer marketing campaign cannot exist without effective and efficient methods for tracking and measuring its performance.” – The Total Guide to Influencer Marketing Measurement
Among the most important influencer ROI metrics are:
When recruiting new creators, you may not have access to many of the metrics listed above. But understanding visible metrics from prospective creators and examining your current top-performing influencers will help you improve your recruiting efforts.
When you’ve done the work to nurture quality relationships with the right creators, you can save yourself time and money by dedicating your outreach efforts to seeking creators with similar attributes, styles, and performance metrics.
In digital marketing, Lookalike, or LAL, means that two individuals or groups share similar characteristics that signal similar marketing performance. Marketers frequently refer to LALs when examining audiences and creators.
When seeking LAL creators, you need to know what characteristics you should target. It may not be enough to search for similar engagement rates, follower sizes, or industries. The best brand-creator matches often involve posting frequency, style, and more.
A reliable LAL creator tool will take all of those characteristics into account to help you find ideal LAL creators.
In a recent episode of 0-100 Getting Started with Influencer Marketing, MVMT’s marketing team discussed the challenges associated with finding the right creators. A brand’s creator vetting process can determine the overall success of the influencer campaign.
The first step is finding creators with the right audience. Your creator audiences should align clearly with yours so that your brand’s products/services are relevant.
Then you’ll discover through some trial-and-error which creator type – nano, micro, macro, celebrity – or mix is ideal for your campaign objectives. Each creator size will have certain strengths and assist key stages of your marketing funnel.
After the basics, you’ll need to examine a creator’s tone, style, and engagement metrics. Paying close attention to these details will keep you from partnering with fake influencers and ensure that your creator team consists of high performers.
At GRIN, we partnered with our clients to understand what the key LAL creator metrics are. While every brand is unique, we’ve narrowed down the top LAL Metrics as follows:
Creator reach usually entails two metrics – follower count and impressions. Followers usually keep up with their favorite social media profiles or unfollow an individual if they lose interest. While a creator’s follower count is incomplete as an isolated metric, it still stands as an important metric within the context of other performance data.
Impressions are post, image, or video views. Views can come from followers and non-followers. Either way, impressions (views) give you a great idea of a creator’s reach.
Creator engagement demonstrates how connected a creator is with his or her audience. Likes provide limited insight, but comments and shares are often the better metric for determining engagement.
A creator’s engagement rate is the number of post engagements divided by the number of views or followers.
Number of post engagements (likes, comments, shares, etc.) / Number of followers.
Engagement rates are typically expressed as a percentage. And in most cases, the higher a creator’s engagement, the deeper the relationship that that creator has with their audience.
It is a good idea to step back and see what kind of audience activity there is across all content on a creator’s page. By calculating the average number of likes each influencer’s post receives, you can see how consistently that creator makes a positive impression with their followers.
Deeper engagement insight comes from examining the average number of comments a creator’s posts generate. When audience members comment, they commit more effort than if they had merely hit the “like” button.
Note: It’s important to take a close look at post comments. In some fake influencer tactics, agencies might throw out fake comments to artificially raise a creator’s engagement rate. These fake comments will lack substance and often include major grammatical and spelling errors.
Using the two metrics above, you can see how a creator’s post likes compare to their post comments. Usually, creators with a higher ratio of comments to likes enjoy followers that feel a deeper connection with that creator.
Post frequency also plays a role in the kind of results you enjoy from your top influencer campaigns. Certain audiences appreciate their favorite creators’ content frequency. If you’ve found that your top creators post a certain amount per day and week, this is an important metric when searching for LAL creators.
LAL audiences are another critical metric when examining LAL creators. The types of audiences that your top creators target when building their online communities can signal where to find more audience alignment in other creators.
It’s always a good idea to expand your marketing approach and try new things. As you do so, it’s best to start from what you know will work. Using our LAL tool above, you can pull data from your best creators and use that data to scale your program.
As your influencer program grows, you’ll learn more ways that your brand can connect with increasingly wider audiences. With the help of your existing creator community, you can grow your reach strategically, thereby saving you time and money while also increasing your campaign results.
You can find influencers by searching through whichever social platforms you want to be on. Use location tags, hashtags, and more to find relevant influencers for your brand. You can also see who is already talking about your brand online.
From there, you can evaluate the quality of these influencers with the help of GRIN’s free Web Extension. It will provide you with instant data on engagement rate, follower count, and more.
And if you already have top-performing influencers on your roster, use our Influencer Lookalike Tool to find similar creators.
You can use location tags and location-based hashtags (like #HoustonStrong) to find creators who are active in your area. You can also use tools like GRIN, the leading Creator Management platform, to get a comprehensive list of creators in your area.
Additionally, you can use a search engine to find local bloggers and other creators who may not be as present on social media.
One of the best ways to find influencers for free is searching natively on social media platforms using hashtags, location tags, and more, and validating a creator’s metrics with a free tool like GRIN’s Web Extension.
Another great way to find influencers for free is by using GRIN’s Influencer Lookalike Tool to find creators who are similar to people you’ve worked with in the past or would like to work with in the future.
GRIN, the leading Creator Management platform, offers a robust suite of tools to help you find the right social media influencers for your brand. Our extensive Creator Search database lets you search for creators and filter for things like location, gender, and bio keywords. We also offer Social Listening tools, so you can see who is already talking about your brand online.
Beyond that, brands can connect their ecommerce store to GRIN to see if any creators have made purchases on their site. And we also help brands create custom Landing Pages so creators can come to them and apply to be a partner.
If you’re looking for an influencer in a specific niche, location, or demographic group, there are a couple of things you can look at:
An influencer lookalike is a creator who has similar characteristics to another creator. For example, if you’re working with Creator A and really like their results, you might want to find more influencers just like them. You can use GRIN’s Influencer Lookalike Tool to find Creator B, Creator C, and Creator D, who are like Creator A.
These similarities might be in posting frequency, engagement rate, likes to comments ratio, and more.
Finding the right creators can be challenging and involve a lot of trial and error. However, once you find the right creator for your program, you can use GRIN’s Influencer Lookalike Tool to find other creators with similar qualities, like posting frequency, engagement rate, and reach.
This tool uses data to help you make more informed decisions about who to bring onto your creator roster.
To use GRIN’s Influencer Lookalike Tool, just copy the URL of a creator’s social profile, paste it into the text bar, and click “Check.” Then, you can evaluate the three creators that appear in the results. If you’d like to see the top 30 lookalikes, you can input your name and email to gain access.
To find your influencer niche, first, take a look at your brand and the products you sell. If you offer a wide range of products, you may have multiple niches. For example, a brand selling dresses could partner with fashion creators, while brands that sell furniture, kitchen goods, and food could partner with interior designers, cooking creators, and more.
Then, find other niches where your product may make sense. For example, if you sell sustainable jewelry, you could reach out to eco-conscious creators.
You can find social media influencers in GRIN with our Creator Search. Our extensive database allows you to filter creators by demographics, audience, likes, brand affinity, and more.
Whether you are just getting started with influencer marketing or already have your program in place, this guide gives you the tools to get the return on investment your C-level will love.
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