The Influencer Marketer’s Guide to the Modern Consumer

Creators today aren’t just shaping product decisions—they are shaping lifestyle decisions. Check out our guide for the latest tips, trends, and strategies for reaching the modern consumer and integrating your brand into their daily lives.

Get the Guide

Download Full Version

You reached the end of the preview. It takes 10 seconds to download the full pdf.

Momentum Leader

GRIN is quickly dominating the influencer marketing space.

The Influencer Marketer's Guide to the Modern Consumer 1
Most Implementable

GRIN was named the most intuitive, easiest to use software for influencer marketers.

The Influencer Marketer's Guide to the Modern Consumer 2
Leader

GRIN was named the top platform in the influencer marketing software space.

The Influencer Marketer's Guide to the Modern Consumer 3
Best Relationship

Customers are most likely to recommend GRIN for the ease of business and high-quality support.

The Influencer Marketer's Guide to the Modern Consumer 4
Best Result

Customers voted GRIN as having the best results for their business.

The Influencer Marketer's Guide to the Modern Consumer 5
Spark taking a selfie with peace sign on a rainbow

What’s in this guide?

We surveyed over 1,000 U.S. consumers from the age of 18 to 65+ to learn their shopping habits and preferences. This guide provides you with the blueprint for meeting their needs.

The buyer journey has changed. 

From awareness to advocacy, creators shape the way the modern consumers engage throughout the buyer journey.

Gen Z is blazing a new path.

The patch to purchase is especially different for Gen Z. Learn what it takes to drive action from today’s most influential generation. 

GRIN can help.

Learn how GRIN’s leading Creator Management platform can help you take your creator strategy to the next level.  

Make the most of your influencer marketing program with the all-in-one creator management platform designed to help you build more authentic, brand-boosting relationships.

Get Started with GRIN
white GRIN logo

All-in-one creator management platform helping ecommerce companies build more valuable brands through the power of creator partnerships.

© Grin Technologies Inc. 2024. All rights reserved.

Introducing
GRIN's Discovery Suite

Discover

Supercharge Your
Influencer Discovery Efforts

GRIN favicon

GRIN's NEW
Discovery Suite

Supercharge Your Influencer Discovery Efforts

GRIN's NEW
Discovery Suite

Introducing

GRIN's

Discovery Suite

Compare the Time of a Manual Process vs. GRIN

Compare the Time of a Manual Process vs. GRIN

GRIN favicon

GRIN + Uber Case Study

How did one person build Uber's robust TikTok community from scratch?

Find out here
GRIN logo

+

Uber logo

Introducing GRIN
Professional Services

Our team of experts is ready to drive the results you need.

Learn more