The Influencer Marketer’s Guide to the Modern Consumer

Creators today aren’t just shaping product decisions—they are shaping lifestyle decisions. Check out our guide for the latest tips, trends, and strategies for reaching the modern consumer and integrating your brand into their daily lives.

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Momentum Leader

GRIN is quickly dominating the influencer marketing space.

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Most Implementable

GRIN was named the most intuitive, easiest to use software for influencer marketers.

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Leader

GRIN was named the top platform in the influencer marketing software space.

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Best Relationship

Customers are most likely to recommend GRIN for the ease of business and high-quality support.

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Best Result

Customers voted GRIN as having the best results for their business.

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What’s in this guide?

We surveyed over 1,000 U.S. consumers from the age of 18 to 65+ to learn their shopping habits and preferences. This guide provides you with the blueprint for meeting their needs.

The buyer journey has changed. 

From awareness to advocacy, creators shape the way the modern consumers engage throughout the buyer journey.

Gen Z is blazing a new path.

The patch to purchase is especially different for Gen Z. Learn what it takes to drive action from today’s most influential generation. 

GRIN can help.

Learn how GRIN’s leading Creator Management platform can help you take your creator strategy to the next level.  

Make the most of your influencer marketing program with the all-in-one creator management platform designed to help you build more authentic, brand-boosting relationships.

Get Started with GRIN

© Grin Technologies Inc. 2024. All rights reserved.

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