Influencer Types: Which is Best for Your Objectives?

GRIN also recommends: Quick Guide to Earned Media Value 

types of influencers and your objectives

The long debate on which type of influencers are the most effective in your influencer marketing campaigns has been ever relevant as brands seek to start their influencer programs. Nano, micro, macro, mega and celebrity influencers all have their place in your marketing mix, and it is how an influencer marketing manager sets their program goals, the brand’s objectives and how the influencers are used through the marketing funnel that determines the ultimate success of each influencer type. Check out our break-down of the different types of influencers, and how they can be used throughout your influencer marketing objectives.

types of influencers for you influencer marketing objectives

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What the best brands are doing to drive revenue from influencer marketing

Whether you are just getting started with influencer marketing or already have your program in place, this guide gives you the tools to get the return on investment your C-level will love.