Director of Marketing
Content at GRIN
Welcome to the GRIN gets real podcast, the show for people who want to maximize their marketing potential. From influencer marketing to eCommerce strategy and everything in between, each episode will feature industry experts that share their insights and provide actionable tips to help you achieve your marketing goals. Subscribe and stay tuned!
Influencer Marketing Strategist | Influencer Marketing Sales Strategist | Influencer Program Strategist
Rachel Davidson, Rebecca Beach, and Kristen Giosca are influencer marketing sales strategists at GRIN who’ve each partnered with creators in their previous roles among various DTC ecommerce brands. Their collective experience includes influencer relationship management for such brands as Liquid IV, Foodstirs, Fashion Nova, Goodfair, FRAME, Fabletics, and more.
“Something to keep in mind is, always say ‘yes.’ It doesn’t hurt to learn more, test, and try.” – Rachel DavidsonIn a recent fireside chat, we interviewed three seasoned influencer marketers about what it means to reach consumers in a cookieless world after the recent iOS updates. Each guest agreed to stay for a Q&A episode of the GRIN Gets Real podcast to discuss common challenges that many influencer marketers face.
“There’s a trust that has to be built, and in order for them to really believe that this is going to be beneficial to them, they need to see that you’re willing to do your part.” – Rebecca BeachCreators are people, just like those who make up your marketing team. As you get more experience nurturing quality creator relationships, your program will only excel and offer more opportunities to reach members of your target audience. This episode covered a wide range of topics, including:
Director of Marketing
Content at GRIN
Welcome to the GRIN gets real podcast, the show for people who want to maximize their marketing potential. From influencer marketing to eCommerce strategy and everything in between, each episode will feature industry experts that share their insights and provide actionable tips to help you achieve your marketing goals. Subscribe and stay tuned!