Hosted by:

Katya Allison

Director of Marketing
Content at GRIN

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About GRIN Gets Real

Welcome to the GRIN gets real podcast, the show for people who want to maximize their marketing potential. From influencer marketing to eCommerce strategy and everything in between, each episode will feature industry experts that share their insights and provide actionable tips to help you achieve your marketing goals. Subscribe and stay tuned!

Living the Cookieless Life as a Marketer

[audio src="https://grin.co/wp-content/uploads/2021/12/BTI_GGR_Living-the-Cookieless-Life_PODCAST_2021-Q4-12.mp3" /]

In this episode:

Kristen Gioscia & Rachel Davidson & Rebecca Beach

Influencer Marketing Strategist | Influencer Marketing Sales Strategist | Influencer Program Strategist

Rachel Davidson, Rebecca Beach, and Kristen Giosca are influencer marketing sales strategists at GRIN who’ve each partnered with creators in their previous roles among various DTC ecommerce brands. Their collective experience includes influencer relationship management for such brands as Liquid IV, Foodstirs, Fashion Nova, Goodfair, FRAME, Fabletics, and more.

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Full episode details

With so much change to the digital marketing landscape, relationships are key.

“Something to keep in mind is, always say ‘yes.’ It doesn’t hurt to learn more, test, and try.” – Rachel Davidson

In a recent fireside chat, we interviewed three seasoned influencer marketers about what it means to reach consumers in a cookieless world after the recent iOS updates. Each guest agreed to stay for a Q&A episode of the GRIN Gets Real podcast to discuss common challenges that many influencer marketers face.

Living the Cookieless Life as a Marketer

Breakdown of the GRIN Gets Real Podcast with Living the Cookieless Life Using Creators

When it comes to successful creator management, the quality of relationships you build with your influencers determines how well your campaigns perform. Additionally, adhering to influencer marketing best practices saves your team hours of time spent on inefficient workflows.

“There’s a trust that has to be built, and in order for them to really believe that this is going to be beneficial to them, they need to see that you’re willing to do your part.” – Rebecca Beach

Creators are people, just like those who make up your marketing team. As you get more experience nurturing quality creator relationships, your program will only excel and offer more opportunities to reach members of your target audience. This episode covered a wide range of topics, including:

The role of AR/VR in influencer marketing.
Integrating affiliates as creator partners.
The real difference between nano, micro, and macro influencers.
When to gift product.
Building creator partnership agreements.
Negotiating influencer rates.
And so much more!

Quotes from This Episode

“All of the programs I worked on, [whitelisting] was a main pillar of our program, as was, obviously, the organic posting. But then taking that content and driving dark ads, putting, you know, paid spend behind the influencers’ handles and amplifying and tapping into their audience was our bread and butter.” – Kristen Giosca “At the core of all this is the testimonial and authentic review of the product. But in order to have that content, you have to test it out. I’d say to give the influencers up to a month to have the experience with that product.” – Rachel Davidson “Yeah, we all define that a little bit differently. And that’s why I try to make sure that when I talk to brands I try to define how I use those terms. The most important thing is that you are aligned internally when talking to your team.” – Rebecca Beach “So you know, [creator outreach] doesn’t necessarily have to be rocket science or the most perfect subject line, but just being really upfront. Like, here’s my brand, let’s work with each other, something like that.” – Kristen Giosca