Director of Marketing Content at GRIN
How To Tell Your Unique Brand Story Effectively Through Words, Images And Design
In this episode:
CEO & Lead Brand Strategist at Movetic
Josh Roush is the CEO & lead brand strategist at Movetic, an Award-Winning Branding Agency located in Leucadia, CA. Since the age of 19, Josh worked with brands such as H-P, Lyft, Crocs, Reef, Verizon, the Dew Tour, Hilton, Celsius, YMCA, Sun Bum, FSC Paper, San Diego Aviators, and Harcourts. Fueled by the stay-moving lifestyle, he leverages the power of creativity & analytics to create experiences that are real, relevant, and above all else, memorable using photography, design, and technology.
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Full episode details
“Whenever you take a step back and really try to find who you are as a brand, it’s going to make a lot more of a meaningful impact when it comes to sales and revenue.” – Josh Roush, Movetic
In a sea of products and services, consumers can be overwhelmed by the choices when one brand seems indistinguishable from the next. In order to stand out, brands need a way to connect with people and show how they are unique. Telling your brand story, through words, images, and design, is the best way to make customers feel a connection because it shows them who you are and what you stand for.
A brand’s story is what draws people in, excites them, and generates the desire to take action and buy. Some brands have already developed a brand story, and they use it to define everything they do. Other brands need to take a step back and focus on the intangibles that are resonating with their audience. From that analysis they can solidify their brand story and use it to make a big impact in their sales, marketing, internal dynamics and more.
“Who you are really helps permeate everything that you do. Because when you make an ad you need to say hey, this is why we’re different. This is what they’re saying, and this is what we’re saying.” – Josh Roush, Movetic
Breakdown of the GRIN Gets Real Podcast Episode 23
“To tell a good story, you have to be honest, you have to be open, you have to be vulnerable.” – Josh Roush, Movetic
Josh Roush understands the power of creating a consistent brand experience. His agency, Movetic, does this for brands through the power of storytelling. They look at all the tangible data available from a brand and fuse it with an understanding of the intangible values that are resonating with a brand’s audience. He helps tell a brand’s story by leveraging creativity & analytics to develop experiences that are real, relevant, and above all else, memorable.
In this episode of the GRIN Gets Real Podcast, Katya from GRIN talks with Josh about the power of storytelling and how a brand should use it in their business decisions, sales, marketing and beyond. They discuss the role of design in storytelling, and how brands can use influencers to authentically and effectively tell a brand’s story.
“Once you figure out who you are, and why you matter, you develop a community of individuals who align with your core values.” – Josh Roush, Movetic
Josh explains the process he uses with brands to help them develop and utilize a consistent brand story. He describes everything from the strategy and processes that need to be in place, to the ways creative and data are used in tandem to generate the best content and move a brand forward.
As Josh and Katya break down the intricacies of brand storytelling you’ll hear tips such as:
- The key questions to ask when uncovering your brand story.
- How to use design strategically, and where most brands get it wrong.
- The most important element for getting influencers to tell your brand story visually (like on Instagram).
- How to develop a mission and vision if your brand doesn’t have clarity on it yet.
- How to analyze data effectively across a number of different channels.
- How to use positioning to differentiate you from your competitors.
- Why including influencers and customers in your process will create better campaigns.
“When it comes to working with influencers, if we take the time to chat with them about who we are and talk about our products and why they’re unique, the influencers are a lot more effective.” – Josh Roush, Movetic
Everything you do as a brand should tell the story of who you are and what you stand for. Effective storytelling communicates your core values and connects with people, from employees to influencers to customers. A compelling brand story builds more awareness, generates interest, fuels desire and motivates action. Many of the household name brands that Josh works with, got to where they are largely because they dialed in and effectively convey their unique brand story.
If you are ready to dig in and find the brand story that sets you apart from everyone else on the market, then you’ll love listening to this episode.
So listen to the podcast now!
Quotes from this Episode
“Storytelling is the art of expressing who you are and what you stand for.”
“When you’re looking at icons, typography, color… anything that resonates with your brand’s target audience… that really is the throughput for storytelling.”
“The problem is that brands fail to find authentic influencers who align with their lifestyle and values… and instead they stuff a message down people’s throats. And that just doesn’t work today.”
“I like to take the data as a way to give me good benchmarks, and then I like to look into the intangibles, why people love a brand.”
“In the perfect world, I layer data equally with creative.”
“We need to stop designing to be trendy, we need to be designing for solutions.”
“If you don’t have the right story, if you don’t have the right values, if you don’t have any of that stuff… What are you going to communicate?”
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