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Map out all the ways you can set challenging and realistic goals for your influencer marketing team. Track and measure these goals using the best influencer marketing KPIs to show your team and boss how your campaign affects your brand’s bottom line.
KPIs allow you to plant flags as your team moves closer toward accomplishing its goals. Establishing that clear path holds your team accountable and keeps everyone on the same page.
Let this influencer marketing KPIs guide be your ultimate resource for identifying what a successful influencer marketing program looks like, implementing 20 bulletproof key influencer marketing KPIs to track, and knowing when it’s time to adjust your influencer marketing KPIs.
Celebrating small milestones along the customer journey that directly and indirectly affect your brand’s bottom line is critical. To do this properly, you must set influencer campaign KPIs and assign them key metrics.