Boiron is a world leader in homeopathic medicines. Headquartered in France and operating in more than 50 countries, Boiron’s mission is to stimulate the evolution of health care by promoting homeopathy as a compassionate, ecological, and comprehensive approach to medicine.
So much work without much to show for it
In the beginning, Boiron’s small team required multiple platforms to manage the creator marketing workflow and relied on various agencies to fill in the gaps.
The piecemeal approach made things expensive and chaotic.
We’re running more influencer campaigns every year. This year, we are going to double what we did last year, and we wouldn’t be able to do that without GRIN. There is no way we would be able to handle the amount of work these campaigns generate without it.
Brian Wood
Digital Marketing Manager at Boiron USA
Comprehensive creator management—without the middleman
GRIN brought clarity to Boiron’s chaos by bringing its entire creator management workflow under one roof.
Phil leveraged GRIN’s Activations workflow to build and customize campaigns tailor to his specific program goals.
GRIN allowed Phil to design a payment structure that rewarded high-performing partners for a job well done.
GRIN’s Live URL function made onboarding creators a breeze and helped keep everyone in the loop on expectations and deliverables.
GRIN’s payment alert system and PayPal integration streamlined the compensation process and kept Uber’s creators paid and happy.
For me, saving time and energy is the biggest selling point. I am huge on organization. So, having an organized workflow and having everything in one place rather than trying to juggle multiple platforms is huge.
Jenna Reynolds
Content Marketing Specialist at Boiron USA
A record year with another on the way
Despite working with at least 50 creators simultaneously, GRIN’s best-in-class software helps Boiron treat every creator like their only creator. Those personal relationships translated into record numbers last year, and that success has solidified influencer marketing as a key pillar of the brand’s digital efforts.
In 2023, Boiron’s creator campaigns collectively generated:
400+
pieces of creator content
800K+
impressions
13K+
engagements
Thanks to GRIN, we have been able to build relationships directly with influencers and continue working with them long-term. I don’t think we would have that if it weren’t for GRIN.
Brian Wood
Digital Marketing Manager at Boiron USA
