GRIN + Boiron Influencer Marketing Case Study

How direct creator relationships built love for Boiron’s homeopathic health and wellness products

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Success story

Boiron is a world leader in homeopathic medicines. Headquartered in France and operating in more than 50 countries, Boiron’s mission is to stimulate the evolution of health care by promoting homeopathy as a compassionate, ecological, and comprehensive approach to medicine.

In one year, Boiron generated:

400+

pieces of content from creator campaigns

800K+

impressions

13K+

engagements

the challenge

So much work without much to show for it

In the beginning, Boiron’s small team required multiple platforms to manage the creator marketing workflow and relied on various agencies to fill in the gaps.

The piecemeal approach made things expensive and chaotic.

  • Boiron had no way to target niche creators who not only met content standards but also aligned with the brand’s holistic health ethos.
  • Agencies acted as “middlemen” in the creator collaboration process, leading to communication breakdowns and difficulty building long-term relationships.
  • Boiron had limited data, making it challenging to assess the true ROI of its influencer marketing efforts.
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Jenna Reynolds headshot

“For me, saving time and energy is the biggest selling point. I am huge on organization. So, having an organized workflow and having everything in one place rather than trying to juggle multiple platforms is huge.”

— Jenna Reynolds, Content Marketing Specialist at Boiron USA

the solution

Comprehensive creator management—without the middleman

GRIN brought clarity to Boiron’s chaos by bringing its entire creator management workflow under one roof. 

  • The industry’s most comprehensive creator discovery solution

  • Seamless campaign management
  • Airtight messaging without stifling creativity
  • Full ROI transparency and robust reporting capabilities
  • Seamless creator payments

the results

A record year with another on the way

Despite working with at least 50 creators simultaneously, GRIN’s best-in-class software helps Boiron treat every creator like their only creator. Those personal relationships translated into record numbers last year, and that success has solidified influencer marketing as a key pillar of the brand’s digital efforts. 

In 2023, Boiron’s creator campaigns collectively generated:

  • 400+ pieces of creator content
  • 800K+ impressions 
  • 13K+ engagements

Make the most of your influencer marketing program with the all-in-one creator management platform designed to help you build more authentic, brand-boosting relationships.

Get Started with GRIN

© Grin Technologies Inc. 2024. All rights reserved.

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