How direct creator relationships built love for Boiron’s homeopathic health and wellness products
Success story
Boiron is a world leader in homeopathic medicines. Headquartered in France and operating in more than 50 countries, Boiron’s mission is to stimulate the evolution of health care by promoting homeopathy as a compassionate, ecological, and comprehensive approach to medicine.
The challenge
So much work without much to show for it
In the beginning, Boiron’s small team required multiple platforms to manage the creator marketing workflow and relied on various agencies to fill in the gaps.
The piecemeal approach made things expensive and chaotic.
- Boiron had no way to target niche creators who not only met content standards but also aligned with the brand’s holistic health ethos.
- Agencies acted as “middlemen” in the creator collaboration process, leading to communication breakdowns and difficulty building long-term relationships.
- Boiron had limited data, making it challenging to assess the true ROI of its influencer marketing efforts.
We’re running more influencer campaigns every year. This year, we are going to double what we did last year, and we wouldn’t be able to do that without GRIN. There is no way we would be able to handle the amount of work these campaigns generate without it.
Brian Wood
Digital Marketing Manager at Boiron USA
The solution
Comprehensive creator management—without the middleman
GRIN brought clarity to Boiron’s chaos by bringing its entire creator management workflow under one roof.
Activations
Phil leveraged GRIN’s Activations workflow to build and customize campaigns tailor to his specific program goals.
Flexible payment tiers
GRIN allowed Phil to design a payment structure that rewarded high-performing partners for a job well done.
Live URLs
GRIN’s Live URL function made onboarding creators a breeze and helped keep everyone in the loop on expectations and deliverables.
Creator payments
GRIN’s payment alert system and PayPal integration streamlined the compensation process and kept Uber’s creators paid and happy.
For me, saving time and energy is the biggest selling point. I am huge on organization. So, having an organized workflow and having everything in one place rather than trying to juggle multiple platforms is huge.
Jenna Reynolds
Content Marketing Specialist at Boiron USA
The results
A record year with another on the way
Despite working with at least 50 creators simultaneously, GRIN’s best-in-class software helps Boiron treat every creator like their only creator. Those personal relationships translated into record numbers last year, and that success has solidified influencer marketing as a key pillar of the brand’s digital efforts.
In 2023, Boiron’s creator campaigns collectively generated:
400+
pieces of creator content
800K+
impressions
13K+
engagements
Thanks to GRIN, we have been able to build relationships directly with influencers and continue working with them long-term. I don’t think we would have that if it weren’t for GRIN.
Brian Wood
Digital Marketing Manager at Boiron USA
