Protect yourself from fraudulent influencers – evaluate the quality of an influencer’s audience.

“There is no denying that influencer fraud exists, especially as it relates to the purchase of followers or engaging in suspicious activities that artificially inflate follower count. Unfortunately, there are a lot of methods where influencers appear to have followers that don’t actually exist. Screening prospective influencers will save you time and prevent you from signing a bad deal, and it only takes a few seconds.”