Used YouTube creators to triple brand awareness and create lasting engagement

Schell Games Influencer Marketing Case Study 2

750K+

TikTok followers

Schell Games Influencer Marketing Case Study 3

35M+

organic video views

Schell Games Influencer Marketing Case Study 4

3.7M+

organic video likes

Schell Games Influencer Marketing Case Study 5
Schell Games Influencer Marketing Case Study 6

Success story

Schell Games is in the business of creating meaningful interactive experiences for clients and consumers. The brand is responsible for such household favorites as I Expect You to Die, Daniel Tiger, HoloLAB Champions, and more.

The company launched in 2002. Today, it is the “largest full-service education and entertainment game development company in the United States.” Schell Games’ mission is to enrich players’ lives, regardless of age or background, and they use gaming and VR to accomplish that goal.

The challenge

Standardize the creator vetting process and build long-term relationships with top-performers

In light of their early success, the team knew they needed to get more serious about their creator approach. To standardize their influencer program, they would need to track creators, content, and campaign data accurately and efficiently.

And in one year, we were sending a bunch of keys out to different content creators. But then all of a sudden, it was picked up by some major big content creators on Youtube. We took a look back and wondered, how did that happen? And we had no real idea.

Schell Games Influencer Marketing Case Study 7

Dwayne Waite Jr.

Marketing Manager at Schell Games

The solution

Gain access to more creator & performance data

When Schell Games switched from manual tools to GRIN, they instantly had access to a full suite of creator recruiting tools.

Schell Games’ creator recruitment reached a new level, since they could refine their creator outreach and uncover influential customers with engaged audiences online.
The marketing team’s dream of launching and scaling an in-house influencer marketing program was finally a reality. Team members no longer had to spend hours on wild social goose chases or bouncing among multiple tracking tools. GRIN brought all the pieces of their influencer program into one user-friendly platform.

Creator recruitment

GRIN provided Schell Games with a full suite of tools to streamline and enhance their creator recruiting process.

Refined outreach

The platform helped Schell Games refine their creator outreach and identify influential customers with engaged audiences.

Scalable program

GRIN made it possible for the marketing team to launch and scale an in-house influencer marketing program.

All-in-one platform

GRIN brought together all aspects of their influencer program into one user-friendly platform, simplifying the entire process.

The results

More high quality creator relationships across all the right gamer channels

Today, Schell Games’ influencer program can be more selective than ever before with their creator discovery, recruiting, and activations. Not only does this allow the brand to optimize campaign ROI, but it also allows Schell Games to promote their values and message consistently across all channels and creators.

750K+

TikTok followers

35M+

organic video views

3.7M+

organic video likes

Schell Games Influencer Marketing Case Study 8

With GRIN, we can become a lot more intentional – here are the content creators we want to reach out to. We narrow them down… We regularly reach out to content creators we’ve worked with before… So I’m very happy with our program and what we’ve been able to do with GRIN to nurture those relationships.

Dwayne Waite Jr.

Marketing Manager at Schell Games

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Ready to harness the power of Influence?

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Compare the Time of a Manual Process vs. GRIN
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