The founders of Lume Cube noticed that the camera industry was constantly producing smaller, high-quality devices like the GoPro and smartphones with 4K video–but that lighting wasn’t following that trend. There was a gap in the market for small, portable, user-friendly lights at an affordable price. In 2014, with funding through a successful Kickstarter campaign, the San Diego brand Lume Cube was born.
Lume Cube’s mission is to produce compact, portable and durable lighting for video, photography, and video conferences. Their products are now sold in 35 countries–and on the shelves of every Apple Store in the world. Today, they’ve sold hundreds of thousands of products to creatives, creators, and business professionals worldwide.
A system of partnering with authentic creators
Because of the number of inbound requests Lume Cube was receiving from potential ambassadors, it was crucial that they were able to properly vet each creator. Was this person creating content out of genuine passion? Were they truly in alignment with the Lume Cube lifestyle? It was clear that when pursuing relationships with big creators, some form of automation was needed to scale the program.
GRIN allows you to manage and discover new influencers seamlessly. They are perfect for creating campaigns, allowing influencers to deliver content, and pay commissions. It is the perfect solution for working with all influencer community sizes and social platforms.
Audrey Van Vark
Influencer Marketing & Event Manager at Lume Cube
An influencer software solution for genuine partnerships
The Lume Cube team knew that they needed a powerful influencer marketing software tool that would allow them to easily automate their influencer program. They needed a solution that could help them grow their program, engage with creators at scale, partner with the right creators, and save them time.
GRIN provided Lume Cube with the powerful automation needed to scale their influencer program and engage with creators efficiently.
After an extensive search, Lume Cube identified GRIN as the perfect software to meet their influencer marketing needs, offering robust automation and growth potential.
GRIN enabled Lume Cube to brainstorm with creators, allowing for creative freedom and the development of engaging, authentic content.
GRIN helped Lume Cube unlock the full creative potential of their partners by facilitating open communication and collaborative content creation.
Attempting to manage a dynamic and growing influencer marketing program with spreadsheets became “a total nightmare.””
Audrey Van Vark
Influencer Marketing & Event Manager at Lume Cube
Hundreds of thousands of engaged fans—and counting
GRIN helps Phil facilitate a workflow that leaves creators raving about how easy and efficient it is to work with Uber. Some have even referred their friends to create content for the brand.
As an end-user, Phil can reallocate his time away from manual busywork and put it toward strategizing with creators who can help him reach his goal of building a global Uber community on TikTok.
In less than one year, GRIN helped Phil and Uber generate:
9x
creator growth
6x
influencer marketing ROI
5K+
pieces of creator content
GRIN helps us start new relationships through email. The Google Chrome plugin that allows you to find email addresses is a great starting point.
Audrey Van Vark
Influencer Marketing & Event Manager at Lume Cube
