Higher engagements with GRIN
New creator partnerships
Pieces of creator content
Heather Saldivar is a one-person team in charge of running Superfeet’s creator program. In the beginning, Heather relied heavily on spreadsheets and Google Docs, making it nearly impossible to keep the program organized. Communicating with her creators was also extremely difficult. And without a way to analyze success, Heather had little insight into how her campaigns performed.
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“Before we decided to collaborate with GRIN, we conducted a thorough evaluation of platforms offering similar services. None of them could match the comprehensive capabilities of GRIN.”
— Heather Saldivar, Influencer and Social Media Marketing Specialist at Superfeet
With GRIN, Heather has everything she needs to scale Superfeet’s creator program, including:
In 2023, Heather leveraged GRIN’s Creator Discovery Suite to find creators perfectly suited to represent the brand and grow her creator community to 76 members.
GRIN’s Activations workflow made collaborating with a large roster simple. Heather could onboard creators, provide briefs, and review content from a single dashboard. By year-end, Heather and her creators had collaborated on over 100 pieces of content.
But it was the quality of the content that truly stood out. Because GRIN helped find talented, brand-aligned creators and set each one up for success, Heather reported 87% higher engagements than the year prior.
