Superfeet provides premium insoles, helping people worldwide experience unparalleled comfort, pain relief, and performance. From athletes to first responders, the Pacific Northwest-based company offers personalized fits that make people feel more confident on their feet.
Stalled by a cumbersome (and expensive) processes
Heather Saldivar is a one-person team in charge of running Superfeet’s creator program. In the beginning, Heather relied heavily on spreadsheets and Google Docs, making it nearly impossible to keep the program organized. Communicating with her creators was also extremely difficult. And without a way to analyze success, Heather had little insight into how her campaigns performed.
Before we decided to collaborate with GRIN, we conducted a thorough evaluation of platforms offering similar services. None of them could match the comprehensive capabilities of GRIN.
Heather Saldivar
Influencer and Social Media Marketing Specialist at Superfeet
GRIN’s all-in-one Creator Management platform
With GRIN, Heather has everything she needs to scale Superfeet’s creator program, including:
GRIN’s Activations workflow made it simple for Heather to run multiple customized campaigns simultaneously.
GRIN’s industry-leading creator discovery solution gave Heather multiple ways to find the perfect creators to work with.
Healther unlocked customizable email templates, allowing for personalized communication at scale—all from within the GRIN platform.
GRIN offered real-time data Heather could use to measure success and make informed decisions about her program.
GRIN’s PayPal integration streamlined the payment process and ensured Heather’s creators got paid on time, every time.
Curated Lists has been instrumental in facilitating our efforts in recruiting niche influencers specifically tailored to our different campaigns.
Heather Saldivar
Influencer and Social Media Marketing Specialist at Superfeet
An engaged community of loyal brand advocates
In 2023, Heather leveraged GRIN’s Creator Discovery Suite to find creators perfectly suited to represent the brand and grow her creator community to 76 members.
GRIN’s Activations workflow made collaborating with a large roster simple. Heather could onboard creators, provide briefs, and review content from a single dashboard. By year-end, Heather and her creators had collaborated on over 100 pieces of content.
But it was the quality of the content that truly stood out. Because GRIN helped find talented, brand-aligned creators and set each one up for success, Heather reported 87% higher engagements than the year prior.
87%
higher engagements with GRIN
76
new creator partnerships
109
pieces of creator content
Everything I need is at my fingertips and all in ONE platform. Especially for a one-person team like me, having everything in one place is incredibly valuable and a time-saver.
Heather Saldivar
Influencer and Social Media Marketing Specialist at Superfeet
