GRIN + Superfeet: A Footwear Marketing Case Study

How Superfeet used GRIN to build an engaged community of loyal brand advocates

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Success Story

Superfeet provides premium insoles, helping people worldwide experience unparalleled comfort, pain relief, and performance. From athletes to first responders, the Pacific Northwest-based company offers personalized fits that make people feel more confident on their feet.

In 2023, Superfeet accumulated:

87%

Higher engagements with GRIN

76

New creator partnerships

109

Pieces of creator content

the challenge

Stalled by a cumbersome (and expensive) processes

Heather Saldivar is a one-person team in charge of running Superfeet’s creator program. In the beginning, Heather relied heavily on spreadsheets and Google Docs, making it nearly impossible to keep the program organized. Communicating with her creators was also extremely difficult. And without a way to analyze success, Heather had little insight into how her campaigns performed. 

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“Before we decided to collaborate with GRIN, we conducted a thorough evaluation of platforms offering similar services. None of them could match the comprehensive capabilities of GRIN.”

— Heather Saldivar, Influencer and Social Media Marketing Specialist at Superfeet

the solution

GRIN’s all-in-one Creator Management platform

With GRIN, Heather has everything she needs to scale Superfeet’s creator program, including: 

  • The ability to run multiple customized campaigns simultaneously
  • The industry’s leading creator discovery solution 
  • Outreach tools for personalized communication at scale
  • A dedicated CSM who operates as an extension of the Superfeet team
  • Comprehensive reporting tools
  • A PayPal integration for quick and easy creator payments

the results

An engaged community of loyal brand advocates

In 2023, Heather leveraged GRIN’s Creator Discovery Suite to find creators perfectly suited to represent the brand and grow her creator community to 76 members.

GRIN’s Activations workflow made collaborating with a large roster simple. Heather could onboard creators, provide briefs, and review content from a single dashboard. By year-end, Heather and her creators had collaborated on over 100 pieces of content.   

But it was the quality of the content that truly stood out. Because GRIN helped find talented, brand-aligned creators and set each one up for success, Heather reported 87% higher engagements than the year prior.

Make the most of your influencer marketing program with the all-in-one creator management platform designed to help you build more authentic, brand-boosting relationships.

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All-in-one creator management platform helping ecommerce companies build more valuable brands through the power of creator partnerships.

© Grin Technologies Inc. 2024. All rights reserved.

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