Rookie is a health and wellness supplement startup founded in 2021. Its mission is to empower individuals on their wellness journey by providing health products and resources. No matter where you are in your health journey, Rookie has a product to support and meet you where you are.
In an average month, Rookie Wellness generates:
1.4M+
impressions
222K+
video views
$53
in EMV for every $1 spent
Download the full Rookie influencer marketing case study
the challenge
Build a world-class creator program on a startup budget.
Building a powerful brand community doesn’t come without challenges—especially with just one person managing about 50 active creator partnerships per month.
Cheyanne needs to find ways to
Discover and recruit creators who align with Rookie’s mission and values.
Follow up with new recruits and existing partnerships to make sure connections don’t die or get lost in the shuffle.
Track success metrics for each partnership to identify top performers and work with others struggling to convert.
Nurture long-term relationships with key players in Rookie’s brand community.
“GRIN gives us a huge advantage in our space. It basically acts as an affiliate marketing assistant and helps me complete tasks that would otherwise be a full day’s worth of work.”
— Cheyanne Pettyjohn, Director of Influencer Marketing at Rookie Wellness
the solution
A platform for every step of the influencer marketing journey
GRIN has everything Cheyanne needs to build her brand community and keep it running smoothly without feeling overwhelmed.
Some of Cheyanne’s favorite GRIN features include:
Creator Search
Email Sequences
Relationship Tags
Affiliate Deep Linking
Report Builder
the results
How Cheyanne and Rookie Are Elevating Brand Awareness with GRIN’s Creator Partnerships
Each month, GRIN helps Rookie generate:
1.4 million+ impressions
222K+ video views
$53 in EMV for every $1 spent
Cheyanne has ambitious plans to double the number of creators in her ambassador program by the end of the year. As Rookie continues to grow, Cheyanne will rely on GRIN to get the most out of every partnership (and dollar spent).
Why choose GRIN? Check out more of what makes us special
Make the most of your influencer marketing program with the all-in-one creator management platform designed to help you build more authentic, brand-boosting relationships.
