Blue Wheel Media is an omnichannel marketing agency headquartered in Birmingham, Michigan. With a focus on the beauty and wellness industry, Blue Wheel Media helps its clients scale their ecommerce businesses by providing advanced digital marketing, content production, and marketplace advertising solutions.
Time is money.
Blue Wheel Media needed the most efficient workflow possible to juggle the goals of its haircare partner, along with other clients relying on the agency to scale their influencer marketing programs. The team also needed a way to provide a detailed overview of campaign success to prove their efforts were working.
I love the email integration with the [automated] sequences. That’s life-changing compared to doing it manually.
Brooke Wester
Blue Wheel Media Influencer Marketing Team Lead
One tool to rule them all
GRIN’s leading Creator Management platform has all the tools required to help Blue Wheel’s haircare client reach their revenue goals and then some. With everything from streamlined email communications to comprehensive data reporting and more, the agency can dedicate ample time to its entire client roster.
Phil leveraged GRIN’s Activations workflow to build and customize campaigns tailor to his specific program goals.
GRIN allowed Phil to design a payment structure that rewarded high-performing partners for a job well done.
GRIN’s Live URL function made onboarding creators a breeze and helped keep everyone in the loop on expectations and deliverables.
GRIN’s payment alert system and PayPal integration streamlined the compensation process and kept Uber’s creators paid and happy.
Streamlining everything is the biggest thing. It’s just a game-changer and allows you to really scale your influencer efforts.
Dayna Henninger
Blue Wheel Media Social Media Director
Exceed the highest expectations.
Blue Wheel continues to drive impressive revenue numbers for its haircare client while leaving plenty of time to help its other clients scale their programs and grow their brands.
Since February 2022, Blue Wheel has helped its haircare client generate:
130+
creator activations
165%+
revenue ROI
~4M
overall impressions
GRIN just really helps us in terms of staying organized and on top of everyone. Because when you do it manually, it’s just too overwhelming.
Brooke Wester
Blue Wheel Media Influencer Marketing Team Lead
