The Ultimate Guide to Hashtags in 2023

If you’re just getting started in influencer marketing, you may be wondering how to find the perfect partners for your brand. Your natural instinct is probably to open up your favorite social media platform and take a look around. But if you aren’t already following creators within your vertical, you’ll need to head to that search bar. 

This is where hashtags come in. Creators use these to make their content more discoverable, and they can get as creative as they’d like with them. However, this also means you’ll need to get creative to find the right partners for your brand. 

We’re starting you off with some top 2023 hashtags across various platforms and industries, but don’t be afraid to branch off from our suggestions and type in whatever comes to mind. Soon, you’ll have a list of prospects for you to research further. Good luck! 

For reference, all hashtag data is from 11/1/22. 

Is it better to search for creators with popular hashtags or ones that have less competition?

Searching for creators with highly used hashtags and more niche ones are both great strategies. For example, if you search “#Bookstagram” on IG, you’ll be able to look through 82.4 million posts. This can be ideal if you 1) are not sure what your niche is yet and 2) have a lot of time on your hands. 

But if you have more specific types of creators in mind, you can use niche hashtags to find smaller pools to comb through. For example, #FantasyBookReview will surface 9.7K posts on Insta, while #HorrorBookChallenge will give you access to 235. This is much easier to cull through, especially if sourcing creators is just one of the many tasks on your to-do list at work. 

Platform-specific 2023 hashtags

Unique hashtags on TikTok

Basically, putting “Tok” at the end of any hobby, identity, or profession will lead to some pretty popular hashtags on TikTok. For example, #BookTok, #QueerTok, and #NurseTok are all widely used on the platform. 

Unique hashtags on Instagram 

Similar to how you can place “Tok” at the end of a word to make it a TikTok hashtag, you can often add “stagram” in the same way to make it an Instagram hashtag (e.g., #Bookstagram or #Queerstagram). Since this is longer and doesn’t necessarily flow off the tongue as much, they are less popular than their TikTok equivalents. 

Unique hashtags on YouTube 

Much like Instagram and TikTok, many people use hashtags with a noun followed by “Tube.” Think #BookTube or #BeautyTube. However, hashtags aren’t as popular on YouTube, and people tend to be more concise with their selections, so these will have fewer results than a TikTok or Instagram search. 

Unique hashtags on Twitter

Are you sensing a trend here? We hope so. Twitter has some specific hashtags for all sorts of niches. The trick: Add “Twitter” after a noun. So you can have #MarketingTwitter, #BeautyTwitter, and #InfluencerTwitter.

Unique hashtags on LinkedIn

LinkedIn breaks the mold a bit. Since it’s a professional platform, people are less likely to add a fun ending to their hashtags. Instead, they tend to be concise, descriptive, and no-nonsense. Essentially, you won’t find any LinkedIn-specific or unique hashtags on the platform. 

Unique hashtags on Twitch 

Unlike other social media platforms, users can’t create their own tags on Twitch. Instead, they can use any from a list of pre-approved tags that Twitch updates regularly. Learn more about stream, category, and automatic tags. A lot of the hashtags are related to streaming, so they’re ones you’re less likely to find on most other social platforms. 

Unique hashtags on Pinterest 

Much like LinkedIn, Pinterest doesn’t have any major Pinterest-related hashtags. Whether that’s because there’s no brief way to add “Pinterest” to the end of a hashtag (#BookPinterest just doesn’t have the same ring as #BookTok) or because pinners are less likely to use hashtags than people on Instagram, TikTok, and Twitter, we’re not sure. 

Instead, just search common phrases and allow Pinterest’s autocomplete feature to help you discover new creators. 

Hashtags by content niche 

Fitness and gym hashtags

Fitness creators have the potential to earn your brand some massive gains, so if you’re selling workout apparel, supplements, equipment, recovery tools, or something similar, partnering with these creators is a smart move. Start your search for the perfect creators for your brand with these hashtags.

#Exercise 

#ExerciseChallenge 

#ExerciseRoutine 

#Fitness 

#FitnessGoals 

#FitnessMotivation 

#FitnessTips 

#Gym 

#GymChallenge 

#GymCheck 

#GymGirl 

#GymGuy 

#GymHumor 

#GymLife 

#GymMusic 

#GymRat 

#GymTime 

#HealthAndFitness 

#Workout 

#WorkoutFromHome 

#WorkoutPlan 

#WorkoutRoutine 

#WorkoutTips 

Apparel, fashion, and accessory hashtags 

Apparel, fashion, and accessory brands can partner with creators to help them dress for social media success. If you’re ready to have your garments grace the TikTok, Instagram, and YouTube feeds of highly engaged audiences, start searching for the perfect partner with the help of these hashtags. 

#Accessories 

#AccessoriesOfTheDay 

#ClothesHacks

#ClothesHaul 

#ClothesTransition

#Fashion 

#FashionBlogger

#FashionChallenge

#FashionDesign

#FashionFails 

#FashionHacks 

#FashionShow

#FashionStyle

#FashionTip 

#Shoes 

#ShoesChallenge

#ShoeStyle

#Style 

#StyleChallenge 

#StyleChange 

#StyleInspo 

#StyleTips 

#TryOn

#TryOnHaul

#TryOnReview

Beauty, skincare, and makeup hashtags 

Beauty creators can help your brand glow in front of highly interested audiences, so if you’re looking to promote your skincare, haircare, makeup, or beauty products, it’s time to find your perfect partners. Use these hashtags to get started. 

#Beauty 

#BeautyBlogger

#BeautyChallenge

#BeautyHacks

#BeautyQueen

#BeautyRoutine 

#BeautyTips 

#BeautyTutorial 

#CurlyHair 

#DrySkin

#DrySkinCare 

#HairCare 

#HaircareProduct 

#HaircareRoutine 

#HaircareTips 

#Hairstyle 

#HairstyleTutorial 

#Makeup 

#MakeupArt 

#MakeupArtist

#MakeupCheck 

#MakeupFail 

#MakeupLook

#MakeupLover

#MakeupRemoval

#MakeupRoutine 

#MUA

#Nails 

#NailsChallenge 

#NailStyle 

#NailsTutorial 

#NaturalBeauty 

#NaturalHair 

#OilySkin

#OilySkinCare 

#SkinCare 

#SkincareASMR 

#SkincareProducts 

#SkincareRoutine 

#SkincareTips 

Pet hashtags 

Is there anything people love more than seeing cute animals when they’re using social media to escape from the world? We don’t think so. Pet owners and animal creators can help your brand stand out as long as there is authentic brand love and audience alignment, so start your search with these hashtags.

#AnimalPerson

#Bunny 

#Cat 

#CatLady 

#CatLadyProblems 

#Dog

#DogDad

#Doggos 

#DogLove 

#Fish

#FishTank

#FurBaby 

#FurBabyDaddy

#FurBabyMomma 

#Gerbil

#GuineaPig

#Hamster 

#Kitten 

#KittenLife

#Lizard 

#Pet 

#PetLife 

#PetLover 

#PetParent 

#Puppy 

#PuppyDog 

#PuppyLife 

#Rabbit 

Cooking hashtags 

Creators have the power to cook up some major results for partners, so if you’re a brand offering food products, cooking appliances, cookbooks, and more, it’s time to roll up your sleeves and head to the kitchen. Or, more accurately, find a creator who will do that for you. Get started on your search with the following hashtags. 

#BakingRecipe 

#Chef 

#ChefClub 

#ChefLife

#ComeCookWithMe 

#Cooking 

#CookingAndCooking

#CookingChallenge

#CookingHacks

#CookingTips

#CookWithMe 

#CookingWithoutLooking

#DinnerRecipe 

#EasyHomeCooking

#EasyRecipe 

#FamilyRecipe 

#FastRecipe 

#HealthyRecipe 

#HomeCooking 

#HomeCookingAdventure

#HomeCookingHacks

#InTheKitchen 

#InTheKitchenFreestyle 

#MadeWithLove 

#Recipe 

#RecipeChallenge 

Travel hashtags 

Whether you’re a massive travel and hospitality brand or a local small business catering to tourists, partnering with travel creators can be beneficial for your bottom line. If this sounds like a good idea to you, use these hashtags to discover your next jet-setting creator. 

#AdventureTourism 

#DarkTourism 

#EcoTourism 

#LiveAndTravel 

#LocalTourism 

#SpontaneousTravel 

#SustainableTourism 

#SustainableTravel 

#Tourism 

#Travel 

#TravelBlogger 

#TravelCheck

#TravelCulture

#TravelGoals 

#Traveling

#TravelLife 

#TravelPhotography 

#TravelTheWorld 

#TravelTips 

#TravelTravelAndTravel 

#TravelVideo

#TravelVlogger 

#TravelWithMe 

#Travel_Travel_Travel 

#Vacation

#VacationAfterVacation 

#VacationDiaries 

#VacationMode

#VacationTime 

#VacationVibes 

Dance hashtags 

From the “Mashed Potato” to “The Shake,” dance crazes have been around forever. Now, creators have the opportunity to reach huge audiences by hopping on the latest fad and posting their moves to social media. And that’s very good news for brands looking to build brand awareness and affinity across social media. Find your next dancing queen (or king) with the following hashtags. 

#Ballet 

#BalletDancer

#BalletLife 

#BathroomChoreo

#Choreo 

#ChoreoChallenge

#Choreographer

#Choreography

#ChoreoLife

#Contemporary

#ContemporaryDance 

#Contemporary_Dance 

#Dance 

#DanceChallenge

#DanceCover

#DanceFitness 

#DanceFitnessWorkout 

#DanceInPublic

#DanceLife

#DanceLove

#DanceMoves 

#Dancers 

#DanceVideo

#DanceWithMe 

#DanceWithMeChallenge

#DanceWithMe_

#DanceyDance

#Dance_Dance_Dance 

#HipHopDance

#HipHopDanceChallenge

#HipHopDanceTutorial

#JazzDance 

#JazzDanceChallenge

#JazzDancer 

#JazzDancing

#JazzDanceRoutines 

#Krump

#KrumpChallenge

#KrumpDancing

#Krumping

#LiteFeet

#LiteFeetChallenge

#LiteFeetDance

#Locking 

#LockingDance 

#LockingFreestyle

#LockingPopping

#LockingTutorial

Comedy hashtags 

People turn to social media as a digital getaway from everyday life, so partnering with comedic creators can help your brand reach new audiences. From professional comedians to people regularly sharing funny bits of their life, you can find the funniest people on TikTok, Instagram, YouTube, and more with these hashtags. 

#Comedy 

#ComedyChallenge

#ComedyClub

#ComedyFun

#ComedyKing

#ComedyQueen

#ComedySkit 

 #ComedyVideo

#Comedy_Challenge

#DontLaugh

#Funny

#FunnyBunny 

#FunnyCat 

#FunnyChallenge

#FunnyClip

#FunnyDance

#FunnyDog

#FunnyFunnyFunny

#FunnyMemes 

#FunnyMoments 

#FunnyVideo

#Humor 

#HumorChallenge

#HumorHumor

#HumorHumorHumor

#Just4Laugh

#Laugh

#LaughAndLaugh

#LaughAndMakeLaugh

#Laughs 

#LaughWithMe 

Art hashtags

Ready to find a partner to help your brand make its artistic mark on the world? Whether you’re looking for a painter, digital artist, sculptor, or multimedia creator, you can discover them with the help of these hashtags. 

#Art 

#ArtCeramics

#ArtChallenge

#ArtClub

#Artist 

#ArtistChallenge

#ArtLover 

#Artsy

#Ceramics

#CeramicSculpture 

#ChallengeDrawing 

#ClaySculpture

#DigitalArt 

#DigitalArtHacks

#DigitalArtJourney

#DigitalArtProcess

#DigitalArtSpeedPaint

#DigitalArtTour

#DigitalArtTutorial

#DigitalArtwork

#Doodle 

#DoodleChallenge

#DoodleLife 

#Doodles 

#Drawing 

#DrawingArtist

#DrawingMyFollowers 

#DrawingProcess 

#DrawingSkills 

#DrawingTutorial

#HandmadeCeramics

#Paint

#PainterChallenge

#Painting

#PaintingVideo

#PaintLife

#Printmaking

#PrintmakingArtists

#PrintmakingProcess

#Sculpture 

#SculptureArt

#SculptureChallenge

#SculptureWork 

#Sketch

#Sketchbook 

#Sketching 

#SketchingClub

#SketchingOutside

#SketchingProcess 

#SketchingTutorial

Reading hashtags

Partnering with creators may seem like a novel idea, but with the rise of communities like BookTok and BookTube, brands can see some major results from hopping on the trend. Whether you’re looking for someone to tease the plot of your book or provide a compelling review, you’re sure to find the perfect person with the help of these hashtags. 

#Book

#BookByBook

#BookLove

#BookLover

#BookNerd

#BookMark

#BookNook

#BooksChallenge

#BookTBRList

#ClassicNovel

#FantasyBook

#FantasyBookReview

#GraphicNovel

#HistoricalFiction

#HistoricalFictionStory 

#HorrorBook

#HorrorBookChallenge

#HorrorBookRecs

#HugeTBRList 

#Novel

#NovelRecommendations 

#Read 

#ReadBooks 

#ReadChallenge 

#ReadingChallenge

#ReadItChallenge

#ReadingRecs

#ReadThis 

#RomanceBooks 

#SciFiBook

#SciFiBookRecommendations 

#TBRList 

#TBRListIsNeverEnding 

#TBRListKeepsGrowing

#TBRListThatNeverEnds 

#ThrillerBooks

#ThrillerStory

#VisualNovel

Gaming hashtags

Partnering with gamers to highlight all your company has to offer? All we can say is game on. Whether you’re looking for mobile, PC, or console gamers, you can find your perfect creators with the following hashtags. 

#Games 

#Gaming

#GamingBoy 

#GamingChair

#GamingChallenge 

#GamingClip

#GamingGirl

#GamingHacks

#GamingLife

#GamingLover

#GamingMemes 

#GamingMom 

#GamingMoments

#GamingPC

#GamingSetup 

#GamingTips 

#VideoGame

#VideoGames 

#VideoGamesAreLife

#VideoGamesAreMyLife 

#VideoGamesChallenge

#VideoGamesCollection

#VideoGamesInRealLife

#VideoGamesLive

#VideoGamesLover

#VideoGameStreaming

#VideoGamesWithTheBoys 

#VideoGames4Life 

#Video_Games 

#VintageVideoGames 

Key takeaway: Searching with the help of hashtags is the perfect way to find your new brand partner. 

No matter your niche or vertical, searching hashtags across social media platforms can expose you to a diverse range of talent, from nano creators to mega influencers and celebrities. These lists are a great place to start, but get creative too! Most social sites have an autocomplete feature on search, so try typing in a keyword and see what else people are searching for. The possibilities are truly endless!

Updated: May 2023

Frequently Asked Questions