Check out this special episode featuring GRIN CEO Brandon Brown and Steve Hutt on ecommerce Fastlane where the secrets of influencer marketing and building meaningful and trustworthy connections is discussed. As more and more people spend time on their phones instead of socializing in real life, research shows that the average screen time is up to over 5 hours per day, which is an 18% increase pre-COVID. It’s predicted this trend will only continue to increase or at the very least stay the same, while we all continue to socially distance ourselves from the non-digital world. This is an important and timely episode about how you can execute authentic influencer marketing strategies at scale while building meaningful connections with your customers.

What You Will Learn From This Episode:

• How influencer marketing builds brand-trust and authenticity.
• How to optimize your brand for honest endorsements.
• How to discover influencers, outreach to them, and get products into their hands.
• How to make data-driven decisions and measure influencer campaign success and ROI.

Subscribe to the GRIN Podcast channel and stay up-to-date on discussions with brands working with influencers, our 0 to 100: Getting Started with Influencer Marketing series, and our conversations on the intricacies and successful strategies of influencer marketing!