It was an incredible turnout and discussion last week with GRIN and Organifi, a plant-based superfood system brand crushing influencer marketing with their affiliate programs. In a unique conversation Organifi talked about their 'Collective', a name given to their ambassador program community and how they've been able to turn brand love into big sales.
The conversation goes in depth at how Organifi has created an intimate community feel, scaling their influencer program down from thousands of unfit influencers to hundreds of perfect brand ambassadors that have helped drive sales even in the current economic landscape.
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