SACRAMENTO, Calif. — GRIN has officially announced the launch of its new expert-led influencer marketing service offering designed to help customers build a creator program from the ground up or optimize an existing one.
With Professional Services, brands have access to a team of influencer marketing professionals who have worked alongside some of the most innovative brands in the world—including MVMT Watches, Allbirds, Mejuri, and more. The Professional Services team works alongside customers as a strategic partner to ensure the success of their creator programs.
There are two subcategories within Professional Services that brands can choose from and customize to fit their unique program needs:
“With GRIN’s Professional Services, we’re venturing into a new space and expanding the way we support brands with creator management,” said Brandon Brown, GRIN co-founder and CEO. “This offering is for brands who are just getting started with influencer marketing, don’t have an in-house team or are looking for additional strategic assistance, giving brands the flexibility to choose how we partner with them and allowing us to broaden the customer segments we appeal to.”
Forrester estimates that roughly three-quarters of B2C brands now leverage influencer marketing as a strategy. But as more marketers enter the space, they realize that navigating the ever-changing landscape is difficult without those who know the way. Professional Services, powered by GRIN’s best-in-class software, provides brands with the guidance they need to bring their influencer marketing vision to life and ensure their program runs smoothly.
“I have been a GRIN customer for over two years now and have had an amazing experience. So when GRIN said it was launching a Professional Services offering, I jumped on it,” said Sara Panton Rogier, CEO and co-founder of Vitruvi. “It’s exactly what my small team needed to take our program to the next level. As a part of our custom offering, GRIN’s team of seasoned influencer marketers will support us in both developing program strategy and in its execution. I’m excited about our continued partnership with GRIN and confident that it’ll help take our program to new heights.”
GRIN’s Professional Services offering is available now as an add-on to customers’ subscriptions.