Sacramento, Calif – GRIN recently unveiled enhancements to its API capabilities, introducing a Bi-Directional API. This upgrade simplifies data management across various software systems making it easier for users to automatically exchange important data related to sales and customer interactions without manual effort.
Previously, GRIN users, especially those in larger companies and industry sectors outside of direct consumer sales, often found it challenging to connect GRIN with other business tools. This was typically a manual and time-consuming process. The new API update allows GRIN to seamlessly interact with other software, automating data exchanges and integrating effortlessly into any company’s existing tech stack.
This update is particularly useful for brands that operate online stores or use specialized software to track sales and customer activities. It enables these businesses to send and receive sales data automatically, which helps them understand customer behavior and measure the success of marketing efforts in real-time.
For GRIN customers, this means no more manual data entry or delays in information updates. Data about sales and customer interactions can flow automatically to and from GRIN, making it possible to view all key performance metrics in one place. This not only saves time but also ensures that the data is accurate and up-to-date.
With this launch, GRIN continues to enhance its offerings, making it easier for businesses of all sizes to manage their influencer marketing campaigns and understand their impact.
GRIN’s mission is to support every brand’s journey to connecting with consumers through authentic creator relationships.
Thousands of the world’s most innovative companies—including Uber, Warby Parker, Allbirds, Mejuri, and MVMT—use GRIN to make creators feel like trusted, empowered partners and work with them to build their brands into household names.
Book some time with a GRIN team member to learn how you can be next.
