Our customer data shows apparel and accessories brands have seen steadily rising metrics leading to increased sales, even in the current global crisis.
Check out the phenomenal numbers our fashion brands are seeing on average each week.
Here at GRIN, we’ve worked with some of the top DTC apparel and accessories brands and have seen tons of creative, successful influencer campaigns along the way. Here are a few of their strategies proven to be effective—even in a crisis.
Team up with a creator who shares your social values and runs sales for a cause you care about. You might donate one product for every one purchased, for example. You’ll not only drive sales but also build a positive brand image in the process.
GRIN tool: creator relationship management
Take action quickly and seamlessly communicate with creators and your team through GRIN’s powerful inbox.
Make audiences feel like they’re “in” on something special by creating secret sales, where creators send an exclusive invitation to their followers.
GRIN tool: campaign management
Create affiliate links, handle product fulfillment, and manage discount codes all within GRIN’s campaign management suite.
Give your creator partners higher discounts on promo codes to share with their followers. You’ll see an uptick in sales due to creators’ ability to reach and persuade their audience to take advantage of an enticing promotion.
GRIN tool: reporting & attribution
Track true ROI and the success of all your influencer campaigns with GRIN’s reporting and attribution features.
Short, time-sensitive sales for apparel and accessory brands see huge returns. These “slim sales” use creators to promote an allotted time slot for their audience to take action, creating a sense of exclusivity and urgency for buyers.
GRIN tool: content creation & management
Discover and reach out to the right creators and get the best content to repurpose for your ads, website, and social posts.
It’s not all about follower count. Brands who connect with creators who are truly a good fit for their brand are more likely to produce authentic content that resonates with audiences and builds real brand love.
GRIN tool: creator & influencer recruitment
Use GRIN to partner with authentic creators, access outreach templates, and manage creator relationships.
GRIN’s new live webcast series, Brands Working Remote: Talking Influencers, brings brands and industry execs together to discuss real influencer marketing scenarios, the current ecommerce landscape, and successful marketing strategies for DTC companies.
Don’t miss out on the chance to get the inside scoop LIVE from brands who are crushing it with influencer marketing. Sign up for our next live webcast, airing soon.
Still mulling over your plan of attack for your apparel or accessory brand? Take a look at a few hand-picked resources from our team.
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