eTail East

In-Person Event

August 8, 2022


GRIN was thrilled for the chance to co-sponsor and speak at the eTail East conference in Boston on August 14-16. Designed to help marketers increase profits in today’s consumer landscape, eTail featured action-packed stories, disruptive strategies, strategic conversations, and connections with top minds at America’s most successful retailers.  

eTail East 1

Retail is ripe for influencer marketing in 2022.

The three-day event featured speaking sessions from leaders of today’s most innovative brands, including GRIN VP of Marketing Ali Fazal and Rainbow Clothing Director of Strategy and Influencer Marketing Shayna Macklin. 
Ali and Shayna provided valuable tips for retailers looking to include influencers in their marketing strategies. Some of their insights included how to:

Some of our favorite sessions included insights on:

  • Engage online and offline audiences with influencers. 
  • Make customers a part of your brand.
  • Build a community by working with creators. 
  • Launch a successful influencer program on a limited budget.

Leverage creators as storytellers for your retail brand.

GRIN loved hearing about how so many retailers succeed in the creator economy by implementing influencer marketing into their strategies. By leveraging authentic creators to share your brand story and provide honest product endorsements, the sky’s the limit for what retail brands can accomplish in 2022 and beyond.

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