Wedding Influencers: The Key to Your Next Fairytale Marketing Campaign

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Trust, connection, commitment, growth—these words can serve as the guiding principles for both a happy marriage and a successful influencer marketing strategy. So, it’s no surprise that wedding influencer collaborations can be a match made in heaven for you and your brand. 
These modern-day Cupids are the ultimate matchmakers in your quest to spread love for your products and services. In this blog, we’ll show you how wedding influencers can be the key to leading your target audience on a seamless customer journey—from a dreamy first impression all the way to “I do.”

What is a wedding influencer?

A wedding influencer shares content, advice, and inspiration related to weddings on social media platforms. They often showcase their own wedding experiences, offer planning tips, share vendor recommendations, and highlight creative ideas for every step of the wedding planning process. With vast areas of expertise, wedding influencers play a vital role in guiding couples from engagement to honeymoon. 

Image of a smiling wedding influencer bride hugging a woman in a pink dress in an example of what wedding influencers are

How to attract wedding clients by industry

Wedding influencers overlap with more industries than many people might realize. Here’s a look at the types of brands that can use these creators to attract wedding clients and the content that creators can use to provide the most possible value to the partnership: 

Wedding attire and accessories brands

From the bride at center stage to the guest all the way down at table 17, everyone wants to put their best foot forward on wedding weekend. And all types of fashion and accessory brands have a golden opportunity to inspire the perfect look. 

Fashion lookbooks

@onefinedaybridal A little lookbook montage. This makes me so happy! #bridallookbook #bridalshoot #weddingdressshoot ♬ Back To Me – Satin Jackets & Panama

Lookbooks are curated collections of images or videos showcasing clothing and accessories, often with styling suggestions. Whether choosing the right wedding dress or coming up with a last-second outfit to wear to a friend’s wedding, lookbooks are go-to content for fashion inspiration.  

Accessory try-ons and reviews

@tommjewellery For my fellow pearl obsessed 2023 brides✨ Products linked in the video xo #weddingtok #bride2023 #2023bride #bridetobe #weddingaccessories #weddingmusthaves #weddingjewellery #bridetok #bride #wedding #pearls #weddinginspo ♬ This Will Be (An Everlasting Love) – Natalie Cole

Accessory try-ons and reviews are a great way to showcase how the right piece can tie an entire outfit together. Plus, with creators giving their honest reviews, audiences can trust the items live up to expectations when they decide to purchase them. 

Reception outfit transitions

@deardiarysocial Replying to @Kate | Wedding Content Creator wedding to reception dress, the bride is ready to dance 💍🤗 #weddingday #weddingtiktok #weddingcontentcreator ♬ original sound – 4jhene

Outfit transition content is a nice one-two punch for brands who want to showcase how a more casual product line can complement a formal look. And with plenty of fun editing tools on social media, influencers can get creative with how their transition content appears in their audience’s feed. 

Groom styling tips

@parkeryorksmith Replying to @theothersusan the ol’ color swap! #wedding #outfits #styletips ♬ Chapel of Love – The Dixie Cups

The brides get most of the shine in the wedding world, and rightfully so. But men’s fashion brands have a great opportunity to educate and inspire guys to look as dapper as possible for their better halves. 

Beauty and makeup brands

Beauty and makeup brands are already one of the most common industries finding success with influencer marketing. And partnering with wedding influencers can help them put their products and services into a bridal context, showcasing their products’ versatility and ease of use. 

Makeup and hair tutorials

@samirasjewelry Glam transformation with my beautiful bride Rose 🌹. Both hair | make up by me #samirasjewelry #bridal #bridalglam #bridaltransformation #bridalmakeup #bridalhair #napleswedding #naplesflorida #bridaltok #bridaltutorial #bridalmua #floridawedding #bridaltrends #naplesmua #beforeandafter #weddingtiktok ♬ Under the influence sped up – user79519619503

Makeup and hair tutorial content is two-fold. On the one hand, salons and stylists can leverage influencers to showcase how their expertise can have people looking their best for the big day. On the other hand, makeup and beauty brands can partner with creators to show people how they can achieve a salon-quality look without the price tag.

Beauty prep countdowns

@paiigenicollee The wedding countdown is getting real✨ anything I missed that should be on my beauty prep list?! #wedding #weddingtiktok #weddingtok #weddingplanning #weddingprep #weddingpreparation #weddingbeautyprep #weddingbeauty #bridetok #bridetok2023 #brides #bride #beauty #selfcare #skincare #skincareroutine #weddingobsessed #trending #foryou #foryoupage #fyp #fypシ #friday #checklist #NextLevelDish #bridesoftiktok #bridetobe #bridetobe2023 #bridetobesoon #typeabride #typeabrides #atxbrides ♬ LoFi(860862) – skollbeats

Sometimes, the beauty prep countdown clock starts days or even weeks before the save the date. Brands can leverage beauty perp countdowns to demonstrate skincare routines, hair treatment, and so forth, gaining far more opportunities to showcase a wide range of product offerings.  

Virtual makeup consultations

@makeupbylexib comment more tips for the #brides #fyp #makeup #weddingtiktok #SmellLikeIrishSpring #OscarsAtHome #UnsealTheMeal #WomenOwnedBusiness #makeupartist #bridalmakeup #tips ♬ original sound – lexi b || wedding + makeup

If you have questions, creators have answers. Encourage your influencer partners to answer audience questions and give advice in a “consultation-style” format. Doing so will improve engagement and help build trust with your audience. 

Wedding planning and coordination

The amount of planning and coordination that goes into planning a wedding is enough to make your head spin. Fortunately for brands, there are countless opportunities to get products and services of all varieties in front of a diverse audience.  

Wedding planning tips and workshops

@lynea.daprix Send this to ALL your engaged friends! The best wedding planning resources 🤘🏻 #wedding #weddingplanning #freeweddingtips #weddinginspo ♬ original sound – Lynea D’Aprix

Partnering with a creator with experience planning weddings or other special events is a savvy way to educate consumers about products they didn’t even know they needed. These creators can also build trust with audiences who will be thrilled to have some tips and tricks on how to make the planning process a little bit less stressful. 

Budget-friendly wedding ideas

@brittanydurnford_ Replying to @vanner.bananer affordable wedding tips!! #wedding #weddingtok ♬ original sound – brittany durnford

A wedding doesn’t need to break the bank. There are plenty of people out there creating beautiful events for folks on a budget. And with the right creators, you can show newlyweds how they can save some cash on their big day without having to sacrifice anything that will give them the wedding of their dreams. 

Floral and decor brands

Floral and decor brands are two more examples of industries that can flourish with influencer marketing. Collaborating with wedding influencers showcases their creative designs in real wedding settings, boosting their authority in wedding aesthetics and driving inquiries from couples seeking unique decor solutions.

DIY decor tutorials

@bridediaries It was so much fun doing it all too 🥹🤍 #weddinginspo2024 #weddinginspo2023 #2023bridestobe #2024bridestobe #diyweddingideas #diywedding #diyweddingdecor #diyweddingfavors #diyweddingdecorations #weddinginspo #diyweddinginspo #diyweddingprojects #weddingdecorideas #weddingdecorationideas #diybride #diybrideinspo ♬ original sound – Sofia Richie Grainge

DIY decor tutorials are always a win for wedding influencers. Think of it as experts sharing creative secrets with followers who are eager to craft their dream weddings. It adds a personal touch, helps couples customize their big day, and strengthens the influencer’s bond with their wedding-focused community.

Tablescapes and place settings

@kaitlinhaysphoto A style ill never get over #engaged #weddinginspo #weddingideas #wedding #bridetobe #weddingtiktok ♬ Blue Spirits – DWLLRS

Wedding influencers can showcase beautiful and creative table arrangements using a brand’s products, demonstrating how their offerings can transform a wedding reception. This content provides visual inspiration to engaged couples and positions the brand as a go-to source for creating stunning event environments.  

Floral inspiration

@micahcookphotos Your florist knows exactly what to do!! #2023bride #weddingtiktok #weddingflowers #reception #luxurywedding #bridetiktok ♬ original sound – Micah Cook

With the help of influencers, florists have a prime opportunity to show off their creativity and versatility. Flowers are a great way to elevate any event, but their prominence in the wedding landscape makes them an ideal fit for wedding influencers everywhere. 

Photography and videography

You’d be hard-pressed to find a wedding without at least a few photos or videos. From photography accessories to professional photography and videography services, wedding influencers can give your brand a serious boost.  

Behind-the-scenes preparations

@lizzieburgerphoto WEDDING DAY BEHIND THE SCENES: Bridal Prep 👰‍♀️ #weddingday #weddingtiktok #wedding #weddingphotographer #bride ♬ original sound – Lizzie Burger Photo

Wedding influencers can give newlyweds and wedding plans a behind-the-scenes look at the photography experience. Ideally, it’s best if you don’t even realize the photographers are there, and influencers can give their audiences an idea of what to expect so there are no surprises on the big day. 

Wedding highlight reels

@kai.mayor obsessing over our wedding video highlight 🥹🤍☁️✨ #weddingtiktok #foryou #weddingvideo #fyp #bride #adream ♬ Still Falling For You – From "Bridget Jones's Baby" – Ellie Goulding

Wedding highlight reel content by influencers is gold for photography and videography brands. It showcases their skills and produces in action, proving the quality of their work to a broad audience. This versatile content is like a dynamic portfolio that spotlights their services without being overly promotional. It’s a powerful way to attract couples seeking top-tier visuals for their big day, boosting brand recognition and potential bookings.

Video save-the-dates

@rachspeed so excited to finally share! ❤️❤️❤️ #savethedate #weddingtiktok ♬ Into You (feat. Tamia) – Fabolous

Not only are video save-the-dates a fun and unique alternative to traditional save-the-dates, they can also be like a mini-showcase of a photographer/videographer’s skillset, highlighting their storytelling skills and capturing couples’ personalities. This content is also easily shareable, giving brands a versatile way to showcase their services without risking excessive self-promotion.

Catering and cuisine

Light bites, dinner, and, of course, the cake! Food is a major part of any wedding, and influencers are a great bet for boosting your offerings out to a wide audience. 

Dessert and cake displays

@miastavcakes which one is your favorite?! #fyp #foryou #cakebusiness #weddingcake #cakepricing #cakeprices ♬ About Damn Time – Lizzo

Whether you’re looking to make a statement or crave something a bit more modest, wedding influencers can help put on a sweet showcase of your culinary prowess. By highlighting your delectable creations in action, you can entice audiences to learn more about your brand, leaving them hungry for more of what you have to offer. 

Wedding menu inspiration

@milaawhite I love food 🫶🏽😂 #weddingtiktok #bridetobe #guestcentricwedding #weddingplanning #weddingdetails #weddingfood #2023bride #greenscreen ♬ Ocean Eyes – Astronomyy Remix – Billie Eilish

Wedding influencers bring fresh, trendy ideas to spice up wedding menu offerings. Leverage them to give audiences a sneak peek of culinary delights that are sure to create memorable experiences and flavors that guests will rave about. 


@thegrazedpalette Wedding setup & catering by us 🤍 How cute are our individual salad cups?! 😍 #fyp #wedding #catering #sliders ♬ original sound – THE GRAZED PALETTE

A catering company might look great on paper, but most newlyweds and planners will feel more comfortable with a clearer picture of the full experience. Creators can show a behind-the-scenes look at what to expect from the folks with one of the most important jobs of the day. 

Destination and travel

We can’t forget about the travel brands. From transportation to a dream destination to the perfect honeymoon locations, wedding influencers can provide all the inspiration couples need to pull off their dream escape.  

Scenic proposal and engagement stories

@racheltphoto_ The sweetest proposal in one of my one of my favourite places 🤍 #engagementphotoshoot #proposal #mountains #banffnationalpark #banff #engagementring ♬ what falling in love feels like x turning page – alex

Collaborate with wedding influencers to share scenic proposals and engagement tales. Showcasing breathtaking destinations and romantic settings makes your travel brand a match made in wanderlust heaven. Couples get dreamy ideas, your brand gets spotlighted, and lovebirds get inspired to plan their next adventure—together. Love and travel, what’s not to like?

Destination wedding planning

@kaitlin_donaldson Reply to @bobbijoslaton Destination weddings are such a vibe☀️ #destinationwedding #destinationweddingideas #weddingtiktok #weddingplanningtips #fyp ♬ Lofi – Domknowz

If destination “I Do’s” are your jam, wedding influencers are your ticket. These creators bring romance and expertise while you provide the dreamy backdrops. From venue scouting to local tips, their followers get the inside scoop, and you get your travel paradise in the spotlight. It’s a passport to unforgettable memories and a perfect match for couples seeking a unique “happily ever after.”

Honeymoon inspiration

@amyenvoyage 3 Amazing honeymoon destinations 😍 #tiktoktravel #honeymoontravel #honeymoontravels #travelinspiration #bucketlisttravel #bucketlisttraveldestination #travelbucketlist ♬ GOOD VIBES – Ellen Once Again

The honeymoon—the last stop of the wedding planning process. Team up with wedding influencers to dish out the honeymoon inspo. The couples will fantasize about post-wedding bliss while your brand shines through as the ultimate honeymoon guide. 

Marketing your wedding venue

Marketing your wedding venue is easier said than done. But partnering with wedding influencers helps you put a creative spin on the promotion process by generating buzz for your venue while helping to alleviate any concerns people might have about lining up the official booking. 

Venue tours and walkthroughs

@jordan..giorgio come tour our lake como wedding venue! 🇮🇹 #lakecomo #lakecomowedding #italy #wedding #weddingtiktok #weddingplanning @oanaevents ♬ Aesthetic – Tollan Kim

Team up with wedding influencers for captivating venue tours and walkthroughs. As they explore your space, future couples get an authentic feel and envision their big day. It’s like having passionate storytellers showcase your venue’s charm, creating an emotional connection that sparks interest and inquiries.

Day-in-the-life at the venue

@thevenueceo Follow me around for the day 🥰 #ceo #girlboss #dayinthelife #weddingvenueownertiktok #weddingtiktok #venueowner #tiletok ♬ Roxanne – Instrumental – Califa Azul

When wedding influencers create day-in-the-life at the venue content, they bring a fresh perspective, showcasing real moments and behind-the-scenes glimpses. Couples experience your venue’s vibe firsthand, while influencers add authenticity and relatability. The creator’s lens combined with your venue is a match that paints a vivid picture for couples seeking their perfect wedding spot. 

Behind-the-scenes preparation

@berwicklodgebristol Behind the scenes of our weddings 😍 #weddingbristol #weddingvenue #bristolhotel #bristolwedding #boutiquehotel #berwicklodge ♬ vibe for this year – user38787037863

Go behind the scenes to give audiences a glimpse into the magic that goes into creating a dream wedding. Every venue has a story, and wedding influencers are the perfect partners to get yours out into the world. 

Wedding marketing ideas and best practices for working with influencers

So you’re ready to start your next campaign with wedding influencers? Let’s talk about a few wedding marketing ideas and best practices to help get you rolling. 

Use relevant wedding industry hashtags.

Using the right wedding industry hashtags will be a helpful tool for getting your content discovered by a wider audience. Here are a few hashtags to consider: 

  • #wedding
  • #weddingday
  • #weddingdress
  • #weddingphotography
  • #weddinginspiration
  • #weddingmakeup
  • #weddingdecor
  • #weddingparty
  • #weddingflowers
  • #weddingfit
  • #weddingtime
  • #luxurywedding

Leverage interactive polls and quizzes.

Polls and quizzes are always a solid strategy for improving engagement on social media. For example, wedding influencers could ask things like, “What is your dream honeymoon spot?” Or, “What’s your favorite classic or modern wedding theme?”
This content builds excitement, sparks conversation, and allows audiences to share their preferences. It’s almost like a virtual wedding planning party where everyone gets a say. Couples love it, engagement soars, and the influencer’s connection strengthens. 

Share real wedding stories.

Wedding influencers sharing real wedding stories add authenticity and inspiration. They could feature touching moments like surprise proposals or cultural traditions that touched hearts. It connects emotionally with engaged couples, showing them what’s possible and igniting their own ideas. As creators share these relatable stories, they become somewhat of a trusted guide in the couple’s wedding journey. 

Hold contests and giveaways.

Giveaways and contests create buzz and excitement. Think “Win a romantic photoshoot” or “Free wedding planner consultation.” Couples love prizes that ease wedding stress. And the traction from the content grows followers, engagement, and spreads wedding wisdom. It’s a win-win for all! 

Hold live Q&As.

What’s the next best thing to having a wedding consultant on speed dial? A wedding influencer willing to go live and answer questions. 
Wedding influencers can share a prompt like “wedding budget tips” or navigating family dynamics. Or, they can just open the floor for any and all questions. Whatever they decide to cover, engagement spikes, followers learn, and influencers become go-to wedding gurus.

Top influencers to consider for your next wedding marketing campaign

1. Elisse Mills 

Elisse is a Colorado-based wedding and event planner specializing in creating sentimental moments for adventurous couples. She shares tips, tricks, and unique wedding ideas on social media to help couples get ready for one of the biggest days of their lives. Be sure to follow along with her as she plans her own wedding in 2024. 

2. Chris Bottrell 

Chris comes from a long line of talented photographers. As a professional photographer and videographer himself for the last 17 years, Chris is passionate about giving his clients one-of-a-kind memories and inspiring couples preparing to tie the knot.  

3. Gown Eyed Girl

@gowneyedgirl Replying to @jae if you made it through this whole thing you’re a trooper 🫶🏻 #wlw #weddingdress #bridal #bridalstylist ♬ Clair de lune/Debussy – もつ

Kennedy Bingham is a stylist, content creator, and bridal expert based in Los Angeles. She started Gown Eyed Girl in 2020 to showcase the diversity and innovation in bridal she felt wasn’t being highlighted. Her goal is to educate brides on the industry’s endless options and redefine how we think of “bridal.” 

4. Natasha Shah

Natasha is an Indian-Australian bridal influencer known for showcasing stunning Indian wedding attire. She regularly posts outfit and accessory collections on social media and hosts giveaways for her fans to have a chance to win one of her featured pieces. 

5. Haley Simpson

@littlemountainmelody Just reminiscing on my wedding crafts 2 years later 🥹 #acrylicweddingsign #acrylictablenumbers #weddingtiktok #weddingtablenumbers #weddingdiy ♬ Somewhere Onlyyy We Knooow (Remix) – FAITAH NADA

Haley is a lover of all things DIY. Whether it’s ring boxes, engravings, bridesmaid gifts, or anything you want to personalize for someone special, Haley’s videos will provide all the inspiration you need to get it done. 

6. Abby Jiu

@abbyjiu When an Italian medieval crypt turns into an enchanted garden dripping with flowers @laurynprattes #amalficoastwedding #villacimbronewedding #villacimbrone #ravello #luxurywedding #destinationwedding #weddingreception ♬ so this is love – soft girl aesthetic

Abby began her career as a fine art wedding photographer in 2009. She has since been named the top wedding photographer by Martha Stewart Weddings. Her work has also appeared in People, Brides, The Knot, Over the Moon, Washingtonian Weddings, and Inside Weddings. Her signature aesthetic has made her one of the most highly sought-after photographers for discerning couples and wedding professionals alike.

7. Nicole Harris

Nicole Harris is the owner and creative director of Dreams In Detail—a leading Los Angeles-based luxury event planning and design firm. Motivated by her passion for visual aesthetics, Nicole incorporates fresh ideas inspired by interior design and fashion. Her unique style and over a decade in the industry have made her an LA event-planning staple. 

8. The Icing Artist

@theicingartist 😳 $3,000!! Go big or go home! Surprising my bestie for an INSAIN wedding cake from @finespuncakess #wedding #weddingcake #cake #fyp #foryoupage ♬ original sound – The Icing Artist

Is it the cake you’re looking for? Well, look for further. This prolific baker consistently churns out quality dessert content that will leave you hungry for more. 

9. Hayley Marie

Hayley is a Columbus, Ohio-based creator specializing in wedding planning and design inspiration. She’s a great follow for newlyweds or anyone else out there looking to get a little creative. 

10. Haley McElroy

@haleymcelroyco This song gets me hyped 🤣 #weddingideas #weddingplanning #weddingtiktok #photographer #wedding #fyp ♬ My Chick Bad – Ludacris

Haley is a wedding photographer and visual storyteller. Alongside her life and business partner, Josh, Haley travels the world, offering her services to couples at destinations across the world.  

Wedding blogs to inspire your strategy

1. Bespoke Bride

Emily Pettiford and Jessica Turley smiling

Image via Bespoke Bride
Emily Pettiford and Jessica Turley founded the Bespoke Bride wedding blog in 2011 after experimenting a bit with their own startup wedding business. The blog is a whimsical showcase of color and creativity, with daily doses of stylish wedding loveliness and tutorials to inspire couples to create a wedding that is personal and unique.

2. The Plunge 

A groom and bride jumping in the air

Image via The Plunge
The Plunge is a wedding blog for the fellas. With everything from proposal inspiration to honeymoon tips, this blog is a great resource for every stage of the wedding process. 

3. MunaLuchi Bride

Tavin & Dahlia wedding photo

Image via MunaLuchi

The name MunaLuchi is the combination of two African names, which, when fused, mean “Beautiful Work of God“. The platform and wedding blog is meant to inspire brides of “all sizes and shades” to look their best on their wedding day—and every day. 

4. Equally Wed

Alex Saenz and Charlie King wedding photo

Image via Equally Wed
Equally Wed is an international online LGBTQ+ wedding blog, magazine, book, and educational resource for LGBTQ+ couples and inclusive wedding professionals. It focuses on wedding planning, real weddings and engagements, marriage equality news, and spotlighting gay-friendly LGBTQ+ inclusive and affirming wedding vendors.

Key takeaway: Tie the knot with wedding influencers to get your products and services in front of a captive audience. 

Now that you’re familiar with the versatility of wedding influencers, it’s time to apply them to your own influencer marketing strategy. If you’re a brand in one of the industries mentioned above, these content creators can help you tap into an audience that’s willing and eager to incorporate your offerings into their upcoming wedding plans. 

Frequently Asked Questions

Promoting your wedding business on Instagram involves strategic use of the platform’s features to engage with your target audience and showcase your offerings.

Here are a few key steps to get you started:

  1. Create a compelling profile. Set up an Instagram Business Account with a clear profile picture, engaging bio, and contact information.
  2. Share high-quality content. Post visually appealing photos and videos of your wedding services, showcasing your expertise and style.
  3. Collaborate with wedding influencers. Partner with wedding influencers to extend your reach and credibility.
  4. Incorporate relevant wedding industry hashtags. Include popular and niche wedding-related hashtags to expand your reach and make your content discoverable.
  5. Engage with your audience. Respond to comments, messages, and engage with followers’ content to build relationships.
  6. Showcase real work. Share photos from real weddings you’ve been part of, highlighting your contributions.
  7. Feature vendors. Collaborate with other wedding vendors and tag them in your posts to cross-promote.
  8. Highlight testimonials. Share positive feedback and testimonials from past clients to build trust.

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Written by Quinn Schwartz

Quinn studied journalism at the University of Kentucky and now lives in Portland, Oregon. He’s particularly interested in storytelling in digital marketing and cost-effective creator strategies for smaller brands. When he’s not writing, you can find him at a concert, dog park, or debating whether or not to go on a run.

© Grin Technologies Inc. 2024. All rights reserved.

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