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The Industry-Specific Approach to Influencer Marketing
These cocktail influencers are ready to stir up more than just drinks. Dive deep and take a look at their social platforms, which are filled with zesty colors and vibrant beverages that leave their followers and us thirsty for more. This guide will introduce you to our top 15 picks and provide the best tips on collaborating with them.
These creators know how to create a drink for everyone—even for non-drinkers! Everyone is guaranteed to have a good time with these influencers’ beverages, from Pisco Sour to mocktails and more! So, let’s dive in and see how these cocktail influencers are revolutionizing the drink industry, one sip at a time.
Not only is Natalie known for her stunning photography and breathtaking cocktail presentations, but she’s also known for making the unique transition from a corporate job to full-time cocktail blogging. Now, that’s what we call making your passion a full-time job! Her published book “Beautiful Booze: Stylish Cocktails to Make at Home” is the perfect guide to get into that Sunday-tipsy vibe.
Amy stands out for her seasonal cocktail recipes. She’s dived into the mystical side of mixology with her book “WitchCraft Cocktails.” She creates creative signature cocktails that are so visually appealing you’ll feel like you’re in a fancy and spooky bar—but in a good way!
Bad Birdy stands out as a global cocktail creative with edgy, trend-setting cocktail presentations. She also live-streams bartending lessons to her Instagram followers. Her unique approach to crafting cocktails often includes incorporating artistic elements and cultural influences, creating the perfect cocktails inspired by Mexican traditions like Día de los Muertos.
Julianna is unique for her entertaining cocktail creation videos, especially for using Spotify to reach a wider audience with her podcast “The Art of Drinking.” Her informative, quick, and fun clips have earned her hundreds of followers on Instagram, TikTok, YouTube, and more.
Based in Portland, Jordan has the perfect blend of cocktails and photography skills that set him apart, making his posts humorous and eye-catching. Creating visual experiences, he perfectly combines his alcohol expertise with premium bar equipment and tells a visual story like no other. Besides his visually appealing feed, Hughes offers introductory cocktail courses for the spirits aficionados.
Rhonda, a working mom and our favorite gal from Australia, is known for her creative interpretations of the classic margarita. She’s currently looking to find the world’s best margarita, and we are here for it. Rhonda shares her knowledge and passion for drinks through her website, posting various recipes and creations that cater to different occasions and seasons, such as the alcohol-free Cranberry Spiced Ginger in time for Thanksgiving.
Hee stands out for his specialization in cocktail garnishes, transforming each cocktail into an intricate and artistic presentation. With Hee, you know you are on the right course to create the perfect cocktail garnishes and drink whatever comes to your mind with their incredible signature cocktails.
Joanna has carved out a unique space by combining creative cocktails with fine art, delivering an aesthetically pleasing feed. But she’s not only about wine! By photographing bartenders and mixologists in their natural habitat, every cocktail remains unique, a personal, human touch that makes every photo feel authentic and spontaneous.
This dynamic duo makes a mark by mixing empowerment, southern hospitality, and the booming Charleston food and cocktail scene to create the perfect cocktail. With their curated cocktail events and beverage experiences, this pair promises a good tipsy experience where you can also learn about Charleston culture.
This creator offers a range of cocktails inspired by popular culture and has over 4M subscribers on YouTube and over 5M followers on Instagram. Now, that’s what we call a passionate mixologist! His recipes are so irresistibly tasty and full of colors that you’ll be tempted to try everything he creates.
Barlow differentiates himself with sleek, minimalist cocktail presentations and his skill in ice carving. His classic shaken, not stirred cocktails approach makes him the perfect match for a James Bond cameo. He provides insightful tips on the nuances of mixology, right down to the details of using the perfect ice or even combining liquors for that perfect taste. He posts a new cocktail recipe every week, perfect for cocktail fans to enjoy on their weekends.
Marisa’s colorful photography and playful flavor combinations have made her a distinctive voice in the mixology community. Using a unique mix of fresh fruits and colorful flowers, she creates an artistic display that is aesthetically pleasing to the eye, and even though we haven’t tried one of her cocktails yet, they sure look tasty. Her feed is the perfect combination of fruits, colors, and flowers!
Get ready to embark on a thrilling journey with Feedfeed Cocktails! This amazing Instagram page has transformed mixology into an art form and now offers a collection of beverage recipes for all tastes, including mocktails, tea, coffee, and much more. This is the cocktail section of the main Feed Feed Instagram profile, so if you’re hungry and thirsty and are looking to combine the perfect cocktail with a delicious meal, this is the perfect influencer for you.
Charles distinguishes himself as an award-winning bartender, globally recognized for his work in the industry as the founder of Crafthouse Cocktails. His expertise and achievements draw his knowledge to Instagram and YouTube, and he’s currently contributing to sober-up culture while enjoying delicious cocktails with his favorite mocktails.
Elliott is unique for his focus on making cocktail culture approachable for the everyday person. He teaches techniques and shares recipes from his apartment, connecting with followers in an authentic and accessible way and making tips about accessible but delicious dinner options for families and couples.
Think of each cocktail influencer as a unique content creator—original, passionate, and full of surprises. Partnering with them means inviting their followers to a taste of your brand through lively, engaging content that naturally showcases your products.
But here’s the cherry on top: They don’t just advertise your brand, they form a story around it that resonates with their audience. This promotes brand credibility and broadens your reach. Remember, it’s about nourishing a meaningful collaboration; those long-term relationships can greatly benefit your business, reaching new audiences you’ve only dreamed of.
Consider the following best practices when dipping your toe into the realm of cocktail influencer partnerships:
Building strong bonds with influencers isn’t merely about sending bulk emails or texts advertising your brand. It asks for a smarter approach, which we’re excited to share. Here are some noteworthy tips:
Check if the influencer focusing on cocktails has a style, audience, and vibe that meshes well with your brand. Are their fans actively participating in discussions? Are their posts centered around cocktails? Thoroughly checking their content and levels of engagement is necessary. Their preferred social platform should be appealing to your followers as well.
Influencers value their innovation and presentation style. A plain plug for your product may not get their attention (or their audience’s), so think about co-creating a special cocktail recipe or planning a web-based cocktail-making session. Strive to benefit not just the influencer but their followers, too.
In the influencer marketing world, authenticity wins. Allowing influencers creative freedom helps the integration of your product feel natural while holding onto your brand’s essence. A lively cocktail class or a fresh brand launch must be and feel genuine. Aim to engage with what your audience and your partner’s fans find welcoming.
Teaming up with cocktail influencers requires balance. As these creative mixologists handle many collaboration approaches, your offer must display tact, be relative, and demonstrate authenticity for a win-win situation.Remember, influencer marketing is about creating meaningful connections with your audience through trusted and respected individuals. With these key takeaways, you are well-prepared to craft a successful influencer marketing strategy. To shake things up in your marketing game, why not get started with GRIN to have the perfect tools to mix a cocktail of success, one influential partnership at a time.
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